With the support of its parent company, Huole Technology, Texas Instruments DLP technology, Android intelligent system and LED light source have been integrated to successfully create a smart home theater ecosystem of "terminal software content platform". Low price is the main competitive advantage of local projection brands such as nuts,It is also by virtue of the price advantage,Nuts are growing rapidly in the domestic market,In the intelligent micro projection market,And XGIMI have become two giants。
It is worth noting that a low price often means very limited conditions of use. Nowadays, the brightness of home projectors is generally below 2500 lumens, which can be viewed under bright conditions, but domestic projectors in order to reduce costs, often use the LED light source with the lowest brightness, and its brightness is generally less than 1000 lumens, therefore, only at night or under the condition of excellent shading, can the projector play the picture quality that the projector should have. For users who mainly use projectors at night, it is more affordable to buy low-cost local brands.
Nuts and XGIMI are very close in terms of brand strength, product characteristics and price positioning. According to the 2018 survey of Aowei cloud network,In China's intelligent projection industry,Nuts and XGIMI almost occupy nearly seventy percent of the market share,The strength of the two sides is equal,But in the field of laser TV,Nuts are ahead of XGIMI with a significant advantage,Firmly occupy the first place in the industry。
Nuts' projection products can be roughly divided into two categories, laser TVs with laser light sources and ordinary projectors with LED light sources. Compared with the ordinary projection using LED, laser TV is equipped with a laser light source, which not only achieves higher brightness (2000-4000 lumens), but also has a wider color gamut performance, which can show richer and more accurate colors. However, at present,Nuts onlyU1One model is on sale,The price is11499element,Compared with the price of XGIMI13000Laser TV above,NutsU1The price is more competitive。
Ordinary projection products are divided into two categories: home projection and mobile projection,Nut's mobile projection product body is small,The price is between 2000-3500 yuan。 Although it is priced at a lower price, it has a lower resolution and brightness, and needs to be viewed in an environment with very low brightness. In addition, the mobile projection product is powered by a built-in lithium battery, and it is not a problem to play a movie for 2 hours in normal mode, but it needs to be recharged every time the movie is watched, which takes about 2 hours, therefore, for users with a high frequency of use of the projector, the mobile projection product is not the best choice.
Users who use projection products more frequently,It is recommended to buy a power supply of home projection series,Although the price of this series is higher than that of mobile products,About 2000-6000 yuan,But it has higher brightness and resolution,Better viewing experience。 At present,Nut home projection series has4K and1080P two types of products,4KLight model onlyX3One,The price is6199element,Although its brightness is only1500Lumens,It needs to be used in a good shading environment,But compared with BenQ and other 4K projectors that cost 10,000 yuan,X3The price is very affordable,Very cost-effective。
1080P home projection products are priced between 2000-5000 yuan, and users with a budget of less than 5000 yuan can buy it. It is worth noting that the brightness of nuts 1080P products is between 700-1350 lumens, which can only be used at night or in a good shading environment, for users who pursue cost performance, you can choose nutsJ7, nuts G7 and other products that do not exceed 4000 yuan. At present, due to BenQ, Optoma has launched a price of about 5000 yuan1080P projector, the brightness and contrast performance are very good, more suitable for users who have further pursuit of picture quality.
