Originating in Gothenburg, Sweden in 1937, Hasselblad has been synonymous with top-of-the-line cameras for more than half a century, with half of all commercial blockbusters shot with Hasselblad cameras. Half a century ago, astronaut Armstrong used a Hasselblad camera to record the historic moment of the human landing on the moon, and today, the DJI Maje drone takes the Hasselblad camera into the sky and into the ground, photographing the world from a higher angle.
 
Hasselblad has produced many types of cameras, from DSLRs, rangefinders, and digital backs, from film to 100 million pixels, with the only thing in common being medium format. Medium format is the pinnacle of camera image quality, and Hasselblad is the world's top medium format brand. Mirrorless is a relatively simpler and more efficient camera system, and Hasselblad released the world's first medium format mirrorless camera, the X1D, in 2016.
 
The X1D is DXOMARK's number one camera, with a 44x33mm medium-format sensor, 50 million pixels, 16-bit color depth, and 14 stops of dynamic range, all of which are amazing parameters that are hard to beat with full-frame cameras. The camera shell, which wraps around this powerful core, presents a Nordic minimalist and elegant temperament. The body shell is made of a whole piece of aluminum CNC machined, hand-polished, there are no buttons on the handle on both sides of the camera, and the body weighs only 725g, which is lighter than many full-frame SLRs, and it is difficult to see that this is a professional camera. The lightweight body and elegant shape greatly broaden the use of medium format cameras, which in the past could only stay on a tripod in the studio, and now there is no sense of disobedience when hanging on the neck and going out.
 
The X1D is mainly operated by touch, and the handling is certainly not as good as those cameras full of dial wheel buttons, it uses simple contrast focusing, and the focusing speed is not as fast as a full-frame camera with hundreds of focus points, and its continuous shooting speed is less than 3 frames per second, but pressing the shutter X1D will produce more than 200 megabytes of data, which is suitable for elegant and slow shooting. Small shakes can also easily make the X1D's image blur, so the X1D uses a softer shutter between lenses, and its maximum shutter synchronization speed reaches 1/2000 of a second, making it a great tool for studio shooting.
 
The X1D's body is priced at around 70,000 yuan, which is already the lowest priced medium format camera at Hasselblad. At present, the X1D has a total of four medium format mirrorless lenses to choose from, and 12 Hasselblad H series lenses can also be transferred through the adapter ring, and the Hasselblad lenses are produced by Zeiss in Germany, and the price is also 20,000 yuan or 30,000 yuan. If you want to buy such a convenient medium format camera, but can't afford the price, you can also consider Fujifilm.