With a history of more than 80 years, Fujifilm is world-renowned for its film and is also a long-established camera manufacturer. In 2012, Fujifilm developed the flagship mirrorless camera X-Pro1, announcing its entry into the anti-mirrorless camp, and now Fujifilm has developed a large camera series and a number of high-quality lens groups, which is a very mature camera system.
 
Fujifilm is a camera brand full of humanistic feelings, the camera often adopts a retro design, the body is mainly straight and hard lines, the top of the body is often equipped with a mechanical shutter, ISO and exposure compensation dial, and some cameras also have a rangefinder optical viewfinder, matte metal material and skin wrap to create a high-value body. Fujifilm is one of the last remaining film manufacturers, and Fujifilm cameras are equipped with a wide range of film simulation filters that allow you to take photos with a grainy film texture directly. Fujifilm's photos are loved by users for their direct colors, and they can please most people's eyes without post-retouching. From the inside out, Fujifilm cameras are full of literary style.
 
The sensor of Fujifilm camera is also different, and the X-Trans sensor used by it can eliminate moiré patterns without a low-pass filter by disrupting the arrangement of sub-pixels, avoiding the impact of low-pass filters on the sharpness of the picture, and the image clarity is close to the level of full-frame sensors, which is the capital of Fujifilm APS-C flagship products to compete with Sony's full-frame A7 series. However, this sensor also has a flaw, and its minimum ISO can only be as low as 200, compared to 64 for conventional sensors, which is a three-fold difference. In terms of high-sensitivity performance and tolerance, it is not realistic for the APS-C sensor to challenge the full frame across levels.
 
Full-frame image quality is undoubtedly better, but "full" does not mean complete, "full-frame" is just an artificially defined size, larger than full-frame has medium-format, smaller than full-frame APS-C format, and more out of cost and portability considerations. If you want to choose an APS-C format model, then Fujifilm is the first choice. Although Sony and Canon both have a number of APS-C format models, and even some products with excellent performance, they are not flagship products of their respective brands, and they are most obvious in the lens group.
 
APS-C Format Camera:
 
Fujifilm's APS-C cameras are divided into three flagship series, the X-Pro series, the X-T series, and the X-H series. The same generation uses the exact same image sensor and image processor, and there is no distinction between high and low image quality, but the series are completely different in terms of framing, control, focusing, and functionality. The price of the three is between 8,000 and 12,000 yuan. The X-Pro has a sideshaft-like retro design with a distinctive appearance. The X-T series is Fujifilm's main flagship and has the highest performance. Fujifilm's flagship camera performs well in image quality, focus, control, and response speed, but the lack of body stabilization is a pity, and the X-H series is Fujifilm's new flagship launched in 2017, and it is also the only Fujifilm model with five-axis image stabilization on the body, focusing on video shooting functions.
 
In addition to the three flagship series,Fujifilm also has many models for the mainstream consumer market,Most of them are reduced versions of the above-mentioned flagship series,For exampleX-T20It is a reduced version of X-T2,The appearance is reduced proportionally,But the reduction is only in the handling,The picture quality has not been reduced,And the price has been reduced to about 5000 yuan。 X-E series is a reduced version of the X-Pro series, the performance of the fuselage is basically unchanged, but the photoelectric hybrid viewfinder is canceled, and a simple electronic viewfinder is used instead, and the price is doubled, which shows that the photoelectric hybrid viewfinder on X-Pro does have a very high cost and added value.
 
X-A series is Fujifilm's entry model,The price is only about 2000-3500 yuan,Using a flip touch screen similar to SonyA5000 series,Touch-based control method can be easily used even by novice users,The entry-level models of each brand are similar,But Fujifilm's unique film simulation function can add a lot of color。
 
Medium Format Camera:
 
Although the APS-C format is sufficient for most people, many professional users have to switch to brands that produce full-frame cameras because of the image quality. In 2017, Fujifilm launched the GFX series of medium-format mirrorless cameras, which silenced the "full-frame party" who disliked Fuji's small size. If you have very serious requirements for image quality, then it is recommended to buy Fujifilm GFX. Fujifilm medium format has a sensor area that is 70% larger than full-frame, and all the advantages of full-frame over APS-C in the past have become disadvantages in the face of medium-format.
 
GFX is one of the largest, highest-pixel mirrorless systems available. GFX currently has two models: GFX-50S and GFX-50R, both of which use a 51.4 million pixel sensor, and the body parameters are exactly the same, only in handling. GFX-50S is more professional, with a shoulder screen, but also thicker, GFX-50R is thinner and lighter, priced at about 35,000 yuan, although it is still not affordable for most photography enthusiasts, but compared with the 70,000 yuan Hasselblad X1D or more than 100,000 yuan medium format digital back, GFX has been called the most cost-effective medium format camera.
 
Lens group:
 
Fujinon lenses play an important role in professional film and television shooting, and Fujifilm EBC coating technology is known as one of the "world's three major coatings". The Fujifilm APS-C camera with X-mount lens has more than 30 lenses to choose from, including many ultra-large aperture bullheads, which effectively compensates for the disadvantages of half-frame camera bokeh effect and high sensitivity, and the lens portability has advantages over full-frame lenses, and the price is relatively cheap. Choosing a camera brand is a long way to choose a group of lenses under the brand, and although the Fujifilm camera body seems to be less cost-effective than Sony's, the total cost of the entire system is still lower than Sony's full-frame system. Fujifilm medium format cameras, on the other hand, use G-mount lenses, which are not compatible with X-mount lenses, and there is still a big gap between them and the mature Hasselblad medium-format system.
 
    ※What are the features of Fujifilm's three flagship X-T, X-Pro, and X-H series?
 
    The X-Pro is Fujifilm's earliest and most distinctive series, featuring a rangefinder-like retro design with a hybrid viewfinder window. The rangefinder optical viewfinder is very suitable for humanistic street scene shooting, because the observation range of the rangefinder is larger than the actual range of the picture, so the photographer can see the process of the person entering the frame from outside the frame through the viewfinder, which is suitable for snapshotting. In addition to Leica, only Fujifilm is still developing a rangefinder camera, but Fujifilm's rangefinder design does not support macular focus like Leica, but innovatively uses an electronic screen in the lower right corner of the optical viewfinder to zoom in on the focus screen and confirm whether it is in focus. Of course, the structure of the photoelectric hybrid viewfinder is complex, and the cost of emotional landing is high, and the X-Pro2 released in 2016 has been priced at more than 10,000 yuan so far, which is destined to be niche.
 
    The X-T series is Fujifilm's main flagship, with the fastest update speed, and is now in its third generation. The X-T series pays more attention to practicality, and is better than the X-Pro of the same generation in terms of focusing, continuous shooting, and video performance, and the price is also much lower, and the appearance design is similar to that of Sony A7, but it is more tonal. The new generation X-T3 is a very competitive model in the market,The price is about 9000 yuan,Using the fourth generation of X-Trans sensor produced by Sony,The image quality level is the highest in Fujifilm APS-C models,The focus level has been greatly improved compared with Fujifilm models in the past,The most powerful function is to support4K-10bit-420-60Frame video internal recording,Represents the top video recording capability in 2018,In addition to no stabilization,Comprehensive performance、 The style of the products is better than that of Sony's APS-C flagship A6500, and Dpreview named the X-T3 the best consumer video camera of 2018.
 
    Compared with other mirrorless brands, Fujifilm has an obvious defect is the lack of body image stabilization, relying only on lens optical image stabilization, and the image stabilization effect is lacking compared with Sony, Panasonic, and Olympus, which use optical and body dual image stabilization. The X-H1 is Fujifilm's new flagship launched in 2017, and it is also the only Fujifilm model with 5-axis image stabilization on the body, focusing on video shooting, and the price is the highest among the three series. However, the X-T3 updated in 2018 uses a new generation of sensors, which makes the video function of the X-H1 inferior to that of the X-T3, which makes the positioning of the X-H very embarrassing.