List of product brands > Audio-visual electronics > camera > Polaroid > The Impossible projectPolaroid Updated: 2025-02-20

The Impossible project

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The Impossible project Polaroid brand introduction

After Polaroid filed for bankruptcy, the company acquired the remaining 500,000 boxes of film and its production line, and its newly developed photographic paper allowed the Polaroid's vintage cameras to continue to operate. The "impossible plan" of reviving Polaroid is what Impossible has been doing. In May 2016, Impossible launched its first primary imaging camera, the I-1, which was named to the Review.com's "Best Polaroid" list. Combining the design of a vintage Polaroid camera with a modern smart device, the I-1 can be connected to the iPhone via Bluetooth for shooting, re-exposing and sharing photos. Its unique ring flash not only allows for better lighting, but also doubles as a charging indicator. In terms of operating experience, it is not as simple as a Polaroid of several hundred pieces. Although the I-1 provides a basic autofocus function, its shooting is not foolish, you need to master certain skills, familiar with the parameter settings to take high-quality photos, and its price is around 2300 yuan.