Fujifilm is a well-known Japanese manufacturer of fine chemical manufacturing, film, cameras, and storage media, and has once dominated the traditional film market with its unique technologies such as nano-dispersion, high-precision film coating, and high-performance molecular compounding.
As we all know, in the digital age, the film market is shrinking, and when its former peers Polaroid and Kodak went bankrupt and reorganized, Fuji not only survived through large-scale restructuring and diversified business structure adjustment, but also made achievements in the fields of medical care, graphic arts, digital imaging, optoelectronic equipment, recording media, and industry, and was selected into the "Forbes Global 2000" list in 2018.
Japan's International Camera & Imaging Equipment Industry Association (CIPA) has released its members' global digital camera shipment data, interchangeable lens cameras from a high of 12.15 billion units in 2010 to 2.5 billion units in 2017, fixed-lens cameras also showed a cliff-like decline. However, the sales of Fujifilm instax series Instant cameras have increased significantly in recent years, reaching a high sales of 3.5 million units in the first half of 2018 alone, thanks to its "machine sea tactics" and "photo paper matrix".
Since the release of the first Polaroid instax mini 10 in 1998, Fujifilm has a complete layout in the field of primary imaging, mainly including three major products: Polaroid, photo paper, and photo printer. At present, the main Polaroid has launched more than 10 models, and there are various styles, rich color matching, and three different specifications of photo paper to choose from: mini, SQUARE, and WIDE. Looking at the sales list of Amazon, JD.com, Tmall and other e-commerce platforms, Fujifilm occupies a blockbuster seat, among which mini90, mini70, mini9, WIDE300, SQ6 and other models are recommended by DP Review, Digital Camera World, Wirecutter and other well-known foreign evaluation websites.
instax mini系列
If you have a habit of making mini photo frames or photo walls, this series is the first choice. The instax mini series of polaroids all use mini photo paper,speed800, the size of the photo paper is equivalent to a bank card, which can be put into a wallet, a mini photo frame or made into a photo wall to enjoy, a pack of 10, a single price of 3.9 yuan.
mini series mini7S, mini7C, mini8, mini9 and other single digital models belong to the entry model, the price is between 300-550 yuan, only 4 to 5 levels of brightness adjustment function, fixed shutter speed 1/60 second, using No. 5 battery power, its advantage is that the operation is simple, the disadvantage is that the flash is automatically triggered, can not be turned off, the slightest carelessness will overexpose the picture white.
Here it is more recommended for novices to choose mini8,mini9,There is more automatic metering function,There is also an extra selfie mirror on the edge,And more humane,You don't have to pull out the lens to complete the boot,Hi-key mode is easy to take small fresh photos of Japanese with soft tones,Even inexperienced novices are easy to use,Plus the styles and colors are diverse,The overall design is biased towards the cute and cute style,Very pleasing,It is also very suitable as a gift。
Mini25, mini70, mini90 and other dual digital models belong to the high-end models, the price ranges from 699-1200 yuan, the focus range is more accurate, the exposure compensation function is added, it is convenient to adjust the brightness and darkness of the picture, and the shutter speed, flash and other settings also leave room for adjustment for players. The mini25 and mini70 both use CR2 batteries, and the mini90 uses NP-45S lithium batteries and are equipped with chargers.
The mini25 has dual shutter buttons, which is more convenient for horizontal and vertical shooting, two-stage focusing, and the shooting range is from 0.5m to infinity, and it is equipped with selfie mirrors and close-up lenses, which are suitable for shooting portraits and landscapes. mini70 is changed to three-stage focusing, 0.3-0.6m macro mode can shoot flowers and plants and other close objects, 3m to infinity mode is used to shoot landscapes, but also has 2 continuous shooting, Hi-key these two modes, it seems to be full of functions, but the practicality is a matter of opinion, plus the cost of disposable CR2 batteries is relatively high, and the rechargeable CR2 battery is easy to burn the motherboard due to unstable current, so if there are conditions, it is more recommended to choose lithium mini 90.
The mini90 is the thousand-dollar "king of performance" in the instax mini series, which is suitable for real-time photography creators. Its exterior adopts a retro design similar to a leather case, the side shutter is integrated with the power switch, and the lens can be automatically retracted, which has the operating feel of a traditional camera. The flash can be automatically adjusted according to the ambient light and the shooting distance, and it can also be forced to open and close, and the exposure compensation can be 1 stop in addition to ±2/3 stops, which is conducive to better balancing the exposure and reducing the waste rate.
The mini90 is also quite playable, using the mini70's three-stage focus, which can shoot close-ups of close objects and distant landscape themes. The new Party mode brightens the subject and background, but be aware that the shutter speed is slower at this time, and you need to hold the camera steady to ensure that you don't shoot paste. The children's mode can complete a quick capture, suitable for recording children, pets lively and active moments, tripod 10 seconds B door long exposure can even shoot light tracks, light painting, with the image splitter, through the double exposure mode can also be used for artistic creation, suitable for almost any group of people.
instax WIDE系列
instax WIDE is Fujifilm's wide Polaroid series, which also has color, black and white photo paper, but there are fewer border styles, only white frames and rainbow color frames are available, which is far less rich than mini photo paper multi-color, cartoon, painted and other theme borders.
At present, there are only WIDE300 on sale on the official website, the price is about 800 yuan, and the price of a single matching WIDE photo paper is 5 yuan, the overall size is 108mm×86mm, and the imaging area is 99mm×62mm.
WIDE300 is an upgraded version of the WIDE210, using a No. 5 battery, the black and white color matching body has a bit of retro meaning, you need to manually twist the lens zoom ring to switch the focal length, there is a brightness adjustment above the photo carton on the back of the camera, and the flash mode button is convenient to add or subtract 2/3 stops of exposure or turn on and off the flash, the overall operation is smooth and simple, there is no fancy function, but in a low-light environment, the machine will still automatically measure and force the flash to be turned on, which makes the flash mode a bit chicken.
instax SQUARE/Digital-to-Analog One-Time Imaging Series
The SQUARE series uses Fujifilm in 2017 to launch the SQUARE square photo paper, a single price of 7.9 yuan, the size of the photo paper and the development area are smaller than the classic Polaroid square photo paper, there are black and white, starry sky borders are optional, players who like 1:1 square composition can consider.
This series includes SQ6, SQ10, SQ20 three models, the price ranges from 950-2300 yuan. SQ6 has a small and elegant appearance, the body has 5 colors to choose from, the appearance is higher, and there is also a Taylor Swift co-branded model, the function basically continues mini90's various modes to cancel the long exposure of the B door, add a 10-second selfie timer, and orange, purple, and green flash filters. The Q20 has more patterns, supports 4x digital zoom, can shoot short videos within 15 seconds, and can capture the wonderful moments in it, print them out in the form of photo paper, and choose a variety of filters such as afterimages, or take continuous collage photos.
The digital-analog primary imaging camera is not a Polaroid in the traditional sense, but more like a combination of a card machine and a photo printer, equipped with a CMOS image sensor, so there is no parallax problem of traditional rangefinder Polaroid, what you see is what you get, and there is more program control exposure, making it easier to take pictures.
The digital and analog one-time imaging camera gives players the opportunity to "start over", without learning the three elements of exposure, pondering the framing composition, deleting at will, and beautifying and retouching like mobile phone image editing software. Although these improvements can save the cost of photo paper, in the process of waiting for the photo paper to be spit out and developed, the sense of surprise of truly recording the moment is missing, and the traditional experience of Polaroid is gradually fading.
