Leica's name is familiar to many, even to many who are not in the photography world. As the world's first manufacturer to apply computer technology to the field of optics, Leica is famous for its exquisite German mechanical craftsmanship, from the early spiral lenses to the current M series and R series lenses.
Compared with Fujifilm and Polaroid's complete and rich Polaroid product matrix, Leica only entered the market with the Leica sofort series after 2016, with a short development time and a relatively thin product layout.
As Leica's first Polaroid camera, the Leica sofort is available in orange, black, white, mint green, pink and other colors, as well as a special edition of the cartoon character LIMO, which is similar to the Fujifilm mini90 in appearance, square and simple, and quite lightweight, easy to carry, and has a high appearance.
Sofort uses a fixed focal length lens with an aperture of f12.7, with an equivalent focal length of about 135 frames of 34mm, which is suitable for shooting most subjects in daily life, and can generally trigger the flash automatically, and can also manually turn the flash on or off according to the actual shooting scene, and there is a rectangular mirror at the lens for selfies, providing two time-lapse modes of 2 seconds and 10 seconds. In terms of playability, in addition to the regular automatic mode, Sofort can also select party, portrait, dynamic, macro and other shooting modes through buttons, and also supports multiple exposures and B-door long time exposure, which the well-known technology media CNET called "a Polaroid suitable for family parties".
In terms of imaging quality, Sofort's sample details are well restored, with high sharpness, due to the use of Fujifilm instax mini photo paper, its imaging style is no different from Fujifilm instax mini 90, and the image texture lacks a little color "German flavor", but Leica also has a matching photo paper specially provided for Sofort, and the packaging box is printed with Leica's classic red dot "Coke mark", but the price is more than double that of Fujifilm instax mini photo paper. In addition, Sofort itself has also reached the price of 2399-2600 yuan, which is more than 1000 yuan more expensive than Fuji mini90, in addition to the Leica brand halo, the cost performance is not too high.
