Founded in 1966, Kiddy Children's Products Trading (Shanghai) Co., Ltd. is a well-known German manufacturer of children's car seats, specializing in the research and development, production and sales of safety seats

Kiddy was born in Germany in 1966, and with its exquisite technology and excellent products, it quickly attracted the attention of the automotive industry and became a partner of major European car manufacturers. In 1976, with the birth of the third child of Mr. Curt Wuerstl, the founder of Kiddy, he realized the importance of safety to family happiness. So Kiddy began to focus on the development of child safety seats. In the same year, the first child car seat, the Ur Kiddy, was born. Kiddy adheres to the R&D concept of "safety, comfort and fashion", after 50 years of hard work, with strong R&D strength, the product has always been in the leading position of child safety seats, and has been among the best in many international tests. At present, Kiddy products sell well in more than 50 countries around the world and are trusted by parents around the world.

In 2007, Kiddy's heir, Jan Stefan Wuerstl, learned that more than 18,500 children die in car accidents in China every year, so in 2008, Kiddy resolutely set up a branch in China to bring excellent products to China to escort the safe travel of Chinese children.