Founded in 1989, the world's leading children's products company, specializing in the research and development/manufacturing/distribution and retail of children's products, covering the categories of strollers, cribs/safety seats/apparel products, etc., its ultra-small folding strollers are more popular
Founded in 1989, Goodbaby Group is one of the important members of the world's children's products industry and is currently the largest enterprise group specializing in children's products in China. Adhering to the concept of "Health, Wisdom and Love" and the tenet of "Caring for Children and Serving Families", Goodbaby Group specializes in the research and development, manufacturing, distribution and retail of children's products, providing a full range of maternal and infant products for families all over the world. Goodbaby has the title of "well-known protection" in China's children's products industry. "Good Baby" cares about and accompanies the healthy growth of babies around the world, and provides every family with scientific parenting programs from pregnancy preparation to preschool at all stages. "Goodbaby" has prepared thousands of children's products for children, such as strollers, cribs, dining chairs, children's clothing, nursing supplies, etc., and provides young parents with a professional parenting network, parent-child club, call center and other all-round and seamless services.
We are mainly engaged in the research and development, design, production, marketing and sales of baby strollers, children's car safety seats, cribs, bicycles, tricycles and other children's durable goods.
Over the years, we have built a strong leadership position in the global durable children's products industry, with an excellent and effective business model. In the past decades, we have successfully established well-known brands in China and around the world, with an internationally leading R&D system in the industry, an extensive and effective global distribution network, a stable and well-developed manufacturing and supply chain management system, and a dreamy, passionate and professional management team. In addition, as one of the first children's durable goods companies in China, we also have a first-mover advantage in the Chinese market, where there are huge industry barriers.
Since the establishment of the Group, we have been determined to take the path of creation and have established a business strategy for independent research and development. Since the early 90s of the last century, it has been strategically deployed in the world, from the establishment of R&D institutions to the expansion of R&D centers, and is committed to building a comprehensive global R&D system. As of December 31, 2010, we have established 5 R&D centers around the world, with more than 330 professional creative R&D and design engineering personnel, forming an innovative R&D system based on cutting-edge market research and creativity, design and development, ensuring Goodbaby's strong overall R&D capabilities and continuously consolidating and strengthening Goodbaby's leading position in the global durable children's products industry. We have obtained a total of 4,465 patents in China and overseas, far ahead of the industry.
In China, the Group mainly uses its own brands to design, produce and sell products, mainly including "gb Goodbaby" and "Happy Dino", both of which have wide recognition and reputation, and occupy a leading market share. As of December 31, 2010, our distribution network includes 498 distributors, 1,687 department stores and hypermarkets, and 5,785 maternity and baby stores, through which we sell our products. In overseas markets, we have established strategic partnerships with local distributors or international famous brands to sell products using our own brands and third-party brands, and as of December 31, 2010, we have established cooperative relationships with 32 international distributors and 82 brands in overseas markets.
Our business is backed by an efficient and stable production control and supply chain management system. We maintain our supply chain by setting standards for procurement, production and safety control, prudently managing our production facilities in Kunshan and Ningbo, outsourcing to trusted third parties, and actively monitoring our logistics systems. As of December 31, 2010, our production and supporting facilities in Kunshan and Ningbo, China totaled 329,504.07 square meters.
We have a laboratory that has been recognized by the Chinese state, and has the world's leading testing equipment, technology and engineering personnel in the durable children's products industry, which effectively guarantees the quality and technology leadership of our products. Since the establishment of the Group, we have always adhered to the corporate philosophy of "Caring for Children, Serving Families, and Giving Back to Society", and are committed to providing innovative, safe, fashionable and practical products to children all over the world. In 2010, we took the lead in the global durable children's products industry to introduce the green development concept of "cradle to cradle", making strategic plans for the company's longer-term future, and assuming our social responsibility as an industry leader.
