Angel, a domestic stroller brand under Longcheng Group, was acquired by Canada's Dorel Industries Group in 2014, and is a high-tech enterprise specializing in the design, development and manufacture of a series of baby and preschool products and toys
In 2000, the company began to devote itself to the development of the domestic market and created its own brand "Little Angel". Through the sales company of Longcheng Group, "Shanghai Longcheng Baby Products Co., Ltd.", Little Angel has positioned its products at medium and high prices, with department store counters and distribution and wholesale as the main sales channels, and has fully rolled out the domestic market. Affected by the international financial crisis, many foreign brands have turned to the domestic market, bringing some of the more cutting-edge international designs to China. In view of the product and market demand, Little Angel will focus on research and development in the future, maintain high requirements for product quality, safety and environmental protection, and focus on the research and development of additional functions of products. The company has added an exclusive R&D team of Little Angel, which is committed to developing baby products suitable for domestic sales, enriching high-end and low-end product categories, and actively expanding mass sales channels. Little Angel provides customers with not only goods and services, but also provides high added value of goods, won high customer satisfaction, in the process of brand building, Little Angel baby products gradually built in every corner of the Chinese market.
In June 2014, Canada's Dorel Industrial Group acquired Hong Kong Longcheng Group, which has three independent product systems: infant products, home furniture products, and entertainment and leisure products. Among them, baby brands are: Cosco, Baby Art, Safety 1st, Quinny, Bebe Confort, Maxi-Cosi. Longcheng Group mainly has 3 factories in China: Zhongshan Longcheng, Zhongshan Little Angel, and Shanghai Longcheng, among which the well-known brand in China is Little Angel.
