Michelin (China) Investment Co., Ltd., founded in 1889 in France, is a Fortune 500 company and a global leader in tire technology, specializing in the production of truck and bus tires, construction machinery tires, aircraft tires, as well as tourism information and lifestyle products
Headquartered in Clermont-Ferrand, France, the Michelin Group currently has 68 factories in 17 countries and employs 112,300 people in more than 170 countries. Michelin has a technical center and several R&D operations across Europe, North America and Asia.
In 1989, Michelin opened its first representative office in Chinese mainland in Beijing. In line with the century-old spirit of innovation, Michelin brought advanced technology and high-quality products to China, and at the end of 1995, Michelin Shenyang Tire Co., Ltd. was established. In 2001, Michelin (China) Investment Co., Ltd. was established in Shanghai. At present, Michelin has more than 7,500 employees and four factories in China, and has set up sales offices in Shanghai, Guangzhou, Chengdu, Shenyang, Xi'an and Hong Kong, with a nationwide sales network.
In order to serve the target market more precisely, develop the best strategy and meet the needs of its customers, Michelin China has set up different business units in the region according to the group's product lines, each of which focuses on a specific area of business and has its own product development, marketing and manufacturing resources. In China, Michelin's main business units are:
1. Passenger car and light truck tire business unit;
2. Truck & Bus Tire Business Unit;
3. Special tires (including construction machinery tires, aviation tires, agricultural tires) business department.
Michelin China has set up marketing offices in Beijing, Shanghai, Guangzhou, Chengdu, Shenyang and Xi'an.
In Taiwan Province, the Michelin Group has Taiwan Michelin Tire Co., Ltd.
In Hong Kong SAR, Michelin Asia (Hong Kong) Limited is the Group's oldest company in China, with a representative office in Mongolia.
Michelin China currently employs more than 7,500 people.
R&D capabilities
Since its creation, Michelin has always embraced innovation as a driving force for development and development. Most of the technological breakthroughs in the tire manufacturing industry on a global scale have come from Michelin. Michelin is widely recognized as an innovative company.
In Shanghai, China, Michelin Group also established a R&D company in 2001, which is the earliest R&D institution established in China among foreign-funded tire companies. It is committed to developing new technologies according to China's road conditions, meeting the technical needs of Chinese local brand and joint venture brand vehicle manufacturers for vehicle matching tires, and also providing technical guidance to tire raw material suppliers.
