SAIC-GM-Wuling Automobile Co., Ltd., Baojun Automobile, GM-Wuling is an independent automobile brand created in 2010, which owns the Wuling/Baojun automobile brand and the best-selling models such as Baojun 560/Baojun 730/Wuling Hongguang/Baojun 630
Baojun is an independent car brand created by SAIC-GM-Wuling in 2010. The origin of the Baojun brand: the original meaning of "Jun" is a good horse, and Baojun is people's most beloved good horse. SAIC-GM-Wuling (abbreviated as SGMW) owns two brands, Wuling Motors and Baojun Automobile, as well as best-selling models such as Baojun 560, Baojun 310, Baojun 730, Rongguang V, Wuling Hongguang S1, Wuling Hongguang, Baojun 630, Baojun 610 and Wuling Journey.
SAIC-GM-Wuling Automobile Co., Ltd. was established on November 18, 2002, by SAIC Motor Group Co., Ltd., General Motors (China) Co., Ltd., Liuzhou Wuling Automobile Co., Ltd. jointly established by the three parties of a large Sino-foreign joint venture automobile company, its predecessor can be traced back to the establishment of Liuzhou Automobile Power Machinery Factory in 1958. At present, the company has four manufacturing bases: Liuzhou Hexi Headquarters, Liuzhou Baojun Base, Qingdao Branch and Chongqing Branch, forming a new development pattern of north-south linkage and east-west echoing, providing a solid guarantee for the company to achieve a production capacity of 2 million at the end of the "Twelfth Five-Year Plan" and subsequent development.
In July 2010, SAIC-GM-Wuling announced the Baojun passenger car brand, and the first model, the Baojun 630, was launched on August 9, 2011. The mini-car Lechi is the first high-performance micro-car product put into production by SAIC-GM-Wuling in 2003. Top score in the D·Power Compact New Car Quality Survey. The seven-seater family car Baojun 730 was launched on July 30, 2014, and the number of orders exceeded 10,000 in the 52nd hour of listing, and the sales exceeded 60,000 on the 100th day of listing, and the sales of Baojun 730 have exceeded 393,000 so far, becoming a key product for the company to further explore the family car market. The company's first SUV, the Baojun 560, was launched on July 18, 2015, and sold 24,228 units in September, successfully ranking second in the SUV segment. In October, sales exceeded 30,000 units and hit a new high, and the cumulative sales volume has exceeded 112,000 units.
With the business philosophy of "low cost and high value", SGMW fully integrates the advanced management methods of all shareholders, comprehensively promotes the reorganization of business processes and the integration of internal and external resources, and gradually forms a Wuling value chain with core competitiveness. While consolidating its advantages in the field of mini-cars, successfully developing the seven-seater family car market, and steadily advancing the passenger car business, we have accelerated the core business of our overseas business and started an internationalization strategy of exporting practical knowledge and products, human capital and teams, and business operations and best practices, and achieved the most valuable knowledge output in our overseas business. On July 10, 2012, Wuling Rongguang changed its brand to Chevrolet and landed in the Egyptian market, occupying the second place in the market share. On May 9, 2013, Wuling Hongguang wore a Chevrolet Gold bow tie and landed in the Indian market, ranking second in the MPV segment, breaking the market pattern dominated by Suzuki Ertiga, and won the "2013 MPV Model of the Year" award in the Autocar-India 2013 Model of the Year Award jointly sponsored by the veteran British car magazine Autocar and Bloomberg. At the same time, in order to further respond to the national "One Belt, One Road" strategy and further seize overseas markets, SAIC-GM-Wuling established a subsidiary in Indonesia, SAIC-GM-Wuling Indonesia Automobile Co., Ltd., and laid the foundation stone on August 20, 2015 to explore the Southeast Asian market.
SAIC-GM-Wuling has maintained the sales champion of a single domestic car company for 9 consecutive years, accumulating more than 13 million users. SAIC-GM-Wuling has transformed from a traditional self-striving enterprise into a learning and innovative modern enterprise with "multi-point manufacturing, simultaneous development of business and passengers, and cross-ocean going to sea", and has gradually grown into a leading domestic and internationally competitive automobile company!
