
Originated in Germany in 1970, the world's leading manufacturer of aquarium supplies, is committed to the production/development of various types of aquarium supplies/garden pond supporting equipment and terrestrial animal feeding products professional manufacturers
SERA is a professional manufacturer dedicated to the production and development of various types of aquarium products, garden and pond supporting equipment and terrestrial animal feeding products. Over the past 40 years, it has been one of the most influential manufacturers in the world in this field with high quality as the standard and continuous innovation. Over the past 40 years, it has been one of the most influential manufacturers in the world in this field with high quality as the standard and continuous innovation.
In 1970, SEERA was founded. Josef Lafnack, who had already made a name for himself in the live bait sales industry, founded his own company in the same year and made a revolutionary breakthrough in the feed industry with the introduction of vacuum freezing technology. Since then, it has finally been possible to preserve the animal feed for a long time without retaining the rich nutrient content of the animal feed, such as red worms, nematoworms, shrimp and daphnia, to the greatest extent. Since the first day of the company's establishment, Josef Lavenac, in line with the belief of "quality first", has adhered to strict quality control in the production and processing of feed products for 40 years, and continuous innovation in processing methods, under his management, the quality of SERA products has been rising step by step.
Year after year, the product range of Sera products has been continuously expanded and the product mix has been continuously optimized. In addition to the large lineup of feed products, the SERA water conditioning series, represented by SERA comprehensive water quality stabilizers, is another major product line of SERA. Important product areas also include aquatic weed care and fertilization ranges and aquarium medical products. Sera has also launched its own range of water quality monitoring products, which are continuously updated and expanded.
At the end of the 70's, Sera focused on the development of a range of pond supplies. At present, the series is quite comprehensive, including not only all kinds of feed, water conditioning and maintenance products, but also turtles and turtles and other reptile products. After careful research and development, the water conditioning and pet care series, the biological water conditioning agent represented by the sera bio-concentrated nitrifying bacteria, and the well-received various water quality testing products and technical equipment have further expanded the SERA product line. There are many product categories that belong to the technical product range, such as garden pumps, filters, filter media, and a range of heating rods for all types of aquariums. The range of reptiles, birds and rodents includes natural healing products. Sera has a complete range of feed products to fully meet the nutritional needs of aquatic animals such as fish, shrimp, turtles and turtles.