Shanghai Birigi Pet Products Co., Ltd., a well-known natural pet food brand, is a modern large-scale enterprise dedicated to the research and development, production and sales of a full range of cat and dog food
Birigi-Nordic Natural Grains with Nordic formulas and Nordic standard quality control. The selection of materials is more natural, ensuring better palatability and fresh nutrition. It meets human food-grade standards, does not contain human discarded ingredients, does not add preservatives, antibiotics, growth hormones, synthetic pigments, synthetic inducers, and is healthier and safer for pets to eat. The ingredients are fresh and retain the original flavor of the ingredients. The first large-package fresh-keeping zipper bag in China. Compared with imported natural food, cats and dogs love to eat, long-term consumption, can promote the body's metabolism, improve immunity, delay aging, and gradually improve physical fitness!
Nori absorbs the advanced experience of the global industry, continuously strengthens its own R&D strength, and has established the largest pet food R&D center in Asia with a number of animal nutrition masters and veterinarians as the core, and has formulated an annual plan for comprehensive improvement of palatability and nutrition. The Institute of Pet Nutrition, which is centered on well-known scholars and professors at home and abroad, is also in preparation. In addition to Kaifanle, the company also has more product lines that are popular with consumers from different classes: the high-end brand "Birigi", which takes Nordic pet nutrition as the standard; The professional nutrition brand "Nori" for the general public and the economical and delicious brand "Good Taste". They contribute 6% of the sales volume of the Chinese pet food market and 5% of the sales volume of the high-end pet food market, and are growing rapidly at a rate of 30% per year. Nori's care is also reflected in the importance of consumer value: on the one hand, it spares no effort to improve the intrinsic quality of products, approaching or even catching up with international quality; On the other hand, we will take advantage of local production to ensure the best price that more Chinese people can afford. Nori continues to introduce Europe, America, Japan management, production, service and other international modern business philosophy. In December 09, Nori and NOSAN Agricultural Group, a leader in the Japanese pet food industry, jointly established Ruihe Pet Products Co., Ltd., opened, so that Nori can directly receive international support from R&D, manufacturing and other aspects, and quickly become one of the world's first-class pet food ranks.
In addition to spending a lot of money to introduce the industry's first-class dryers, micronizers and other manufacturing equipment, Nori has more strictly implemented the quality management of the whole process from raw materials to finished products. The company has passed the audit of SGS in the United Kingdom, obtained the ISO9001:2000 quality management system certification, and passed the certification every year. The whole workshop meets the requirements of GMP production in the United States, and each process is recorded and inspected every hour, HACCP key point control is implemented, and each process is self-checked, mutual inspected and sampled. From raw material procurement to batching, powdering, puffing, drying, spraying, cooling, packaging...... Layers of checks to ensure that every detail meets the requirements of high quality. In addition, before the product is launched, it must go through long-term and rigorous professional farms and domestic animal feeding tests to ensure that customers are safer and more assured.
