Shanghai Nuorui Pet Products Co., Ltd., one of the top ten brands of pet food, a leading pet food supplier based on its own brand in China, and an enterprise integrating R&D, production and sales of a full range of cat and dog food
For more and more pet owners in China, Shanghai Nori is not an unfamiliar name. In the list of leading brands in the domestic pet food market, in addition to the international brands Royal and Guanneng...... Further down the list of top brands, Nori must be at the top. The brands of Nori's "Bi Ruiji", "Nori", "Kaifanle" and "Good Taste" have also become synonymous with high-quality domestic brands in the eyes of pet owners. What makes Nori a leader among domestic brands, invincible in the dual competition with international brands and many domestic low-priced brands.
"Let the world's pets be cared for by the world" is Nori's constant corporate vision. The care for life brings a new discovery of pet needs and a unique perspective on product development, and it is also the source of motivation for Nori to pursue the maximization of consumer value. That's the secret to Norri's way of leading the way.
Because of the influence of international brands, almost all pet food products on the market are emphasizing nutrition and function, and large and small brands are subdividing products by dog breed and age group. However, Nori found behind the complicated phenomenon that many pet owners need "delicious" dog and cat food - they love their pets and worry that eating the same dry food every day is too monotonous. The company's new product "Kaifanle" is on the basis of ensuring comprehensive nutrition, starting from the nature of pets, the palatability of food to the extreme, so that the baby's meal moment is happier, and a new concept of pet food has been created in the domestic market. "Kaifanle" has also won a good market response.
Nori absorbs the advanced experience of the global industry, continuously strengthens its own R&D strength, and has established the largest pet food R&D center in Asia with a number of animal nutrition masters and veterinarians as the core, and has formulated an annual plan for comprehensive improvement of palatability and nutrition. The Institute of Pet Nutrition, which is centered on well-known scholars and professors at home and abroad, is also in preparation. In addition to Kaifanle, the company also has more product lines that are popular with consumers from different classes: the high-end brand "Birigi", which takes Nordic pet nutrition as the standard; The professional nutrition brand "Nori" for the general public and the economical and delicious brand "Good Taste". They contribute 6% of the sales volume of the Chinese pet food market and 5% of the sales volume of the high-end pet food market, and are growing rapidly at a rate of 30% per year.
Nori's care is also reflected in the importance of consumer value: on the one hand, it spares no effort to improve the intrinsic quality of products, approaching or even catching up with international quality; On the other hand, we will take advantage of local production to ensure the best price that more Chinese people can afford.
Nori continues to introduce Europe, America, Japan management, production, service and other international modern business philosophy. In December 09, Nori and NOSAN Agricultural Group, a leader in the Japanese pet food industry, jointly established Ruihe Pet Products Co., Ltd., opened, so that Nori can directly receive international support from R&D, manufacturing and other aspects, and quickly become one of the world's first-class pet food ranks.
In addition to spending a lot of money to introduce the industry's first-class dryers, micronizers and other manufacturing equipment, Nori has more strictly implemented the quality management of the whole process from raw materials to finished products. The company has passed the audit of SGS in the United Kingdom, obtained the ISO9001:2000 quality management system certification, and passed the certification every year. The whole workshop meets the requirements of GMP production in the United States, and each process is recorded and inspected every hour, HACCP key point control is implemented, and each process is self-checked, mutual inspected and sampled. From raw material procurement to batching, powdering, puffing, drying, spraying, cooling, packaging...... Layers of checks to ensure that every detail meets the requirements of high quality. In addition, before the product is launched, it must go through long-term and rigorous professional farms and domestic animal feeding tests to ensure that customers are safer and more assured.
The cost of international circulation makes the price of imported products 20%-30% higher than that of domestic products. Taking advantage of local production, Nori selects the highest quality and freshest natural raw materials at home and abroad, makes full use of its own technical advantages to reduce costs, maximize product cost performance, and bring world-class quality and reasonable prices to Chinese pets and owners.
The popular product market has made Norry's marketing network all over the country more and more mature. The company has 11 sales regions, 46 offices, and nearly 200 sales personnel in every province and city except Tibet. At present, the professional pet store market is the main sales channel, and other channels are gradually being developed. The steady growth of sales in recent years may be an indication of the future growth trend of Nori. Pet food is one of the fastest-growing markets in China, and experts believe that in the next 15 years, the market capacity will increase by 20-30 times. Nuori Pet will carry the promise of caring for life, adhering to the existing principles and standards of doing things, and win a better development space!
