
Carlsberg Beer (Guangdong) Co., Ltd., a light and fashionable beer brand, was founded in Denmark in 1880 and belongs to the Carlsberg Group
Started in Copenhagen in 1880, Lebao was the first light beer in Denmark.
Tuborg is a brand of Carlsberg, the world's fourth largest brewing group, which entered China in 2012 and is currently the earliest beer brand in China with an innovative easy-pull beer cap design. Leburg beer in Copenhagen since 1880. With a refreshing and smooth taste and a light and moderate bitterness, Lebao is sold in more than 80 countries and regions around the world, and has been built into a fashionable beer brand for young consumers around the world.
Brand historyIn 1880, the first barrel of Lebao beer was successfully sold overseas, and after years of unremitting efforts, Lebao has become a world-renowned brand with excellent quality and refreshing taste. Currently, more than 75% of Lebourg beer is sold in 88 countries outside Denmark. And in Denmark, where it originates, this beer, which has always maintained its green packaging, is deeply rooted in the hearts of the people and is very popular.
Features:Lebao is a bottom-fermented, light-flavored beer made with lightly roasted light ale malt, bitter hops and bottom-fermented yeasts, resulting in a beloved refreshing mouthfeel with aromas of flowers and grains. This mildly bitter beer pairs well with everyday light meals such as salads, as well as spicy Asian cuisine.
The shelf life of Lebao beer depends on the type of encapsulation and the region in which it is located, but in general, it is 6 months for glass bottles and 9 months for cans.
In addition to this, the Lebao brand has a wide range of innovative products that will be introduced according to the specifics of specific markets.
Brand featuresLeborg's love of music is deeply rooted in the brand's DNA, and its participation has become an integral part of the modern music world. As a trendy beer brand for young consumers around the world, Lebao has been actively sponsoring music and cultural events around the world, including Glastonbury, Roskilde, EXIT, Wireless and Reading, the world's largest open-air music festivals.
In addition, Lebord has been featured in music videos for various international superstars, including Black Eyed Peas, B.o.B., Eminem, Kings of Leon, Simple Plan, Louis XIV, The Academy Is and One Republic.
Enter ChinaOn April 18, 2012, Carlsberg officially launched Lebao Beer in China, which is the first international beer brand in China to have an innovative easy-pull beer bottle cap design. On the same day, under the notarization of Guinness people, all the guests attending the launch conference of Carlsberg Beer in China jointly created a Guinness World Record for the "most relay corkscrews" with bare hands, with a total of 280 people.
The 3D design of the bottle and the innovative and unique "La Le Ring" will be the first to attract the attention of young consumers seeking new things, and its refreshing and smooth taste is also very suitable for the social gathering atmosphere of young consumers, so that they can enjoy the happiness and rising party atmosphere immediately.