Beijing Yanjing Beer Co., Ltd., founded in 1980, is a famous trademark in Beijing and a representative of refreshing beer, with a series of products such as pure draft/fresh beer/white beer/refreshing
Yanjing established a factory in 1980 and established a group in 1993. In the development, Yanjing adheres to the business philosophy of "being a man with love, doing things with sincerity, and doing business with trust"; We have always adhered to: take the connotative expansion of production road, develop in the rolling, and carry out technological transformation every year, so that the enterprise continues to grow and develop; Adhere to relying on scientific and technological progress, promote the development of enterprises, establish a national scientific research center, introduce cutting-edge talents, and rely on science and technology to seize opportunities; Actively enter the market, take the lead in establishing a perfect market network system, to meet the requirements of the market economy, the current national market share of more than 12%, North China market 50%, Beijing market in more than 85%; In 1997, it was listed in two places, and its unique equity structure model of "red-chip background and A-share identity" provided a strong financial guarantee for the rapid and stable development of Yanjing. Carefully build the corporate culture, long-term cultivation of "dedication to the dedication, hard work of the entrepreneurial spirit, dare to fight tough battles, the spirit of cooperation to take into account the overall situation, for the enterprise to share the worries of the spirit of the master" to the dedication mechanism and incentive mechanism combined with the distribution model, to promote the rapid development of enterprises.
After 31 years of rapid and healthy development, Yanjing has become one of the largest beer conglomerates in China. In 2011, the production and sales volume of beer was 5.51 million kiloliters, ranking among the top eight in the world, with sales revenue of 17.162 billion yuan, profits and taxes of 3.634 billion yuan, and profits of 1.174 billion yuan. --Yanjing has spanned 100 years of development of the world's beer industry in 20 years. In 2011, Yanjing developed into a company with tangible assets of 16 billion yuan, and the goodwill value of Yanjing trademark totaled 28.818 billion yuan in 2011, of which the goodwill value of the sub-brand Liquan Beer was 4.586 billion yuan, the goodwill value of Huiquan Beer was 2.726 billion yuan, and the goodwill value of Snow Deer Beer was 1.506 billion yuan. It has 33,500 employees, covers an area of 3.89 million square meters, and has 42 holding subsidiaries (factories), including 30 beer production enterprises and 8 related and affiliated product enterprises. The Yenching headquarters is the largest brewery in Asia. It has been rated as one of the 500 best economic economic industrial enterprises in China and one of the top 100 enterprises in China's industry for consecutive years. The high-quality Yanjing beer has won the "31st Brussels International Gold Award", "The First National Light Industry Expo Gold Award", "National Industry Quality Evaluation Quality Product Award", and won many honorary titles such as "National Beer Quality Inspection A-level Product", "National Customer Satisfaction Product", "China Famous Brand Product" and so on. In 1997, the Yanjing brand trademark was recognized as "well-known protection" by the State Administration for Industry and Commerce, and in 2004, it passed the audit of the China Green Food Development Center and met the A-level standard of green food. On August 10, 2005, Yanjing became the first beer sponsor of the Beijing 2008 Olympic Games in China.
