China Resources Snow Beer (China) Co., Ltd., founded in 1964, has a series of beer products, including pure raw / dark beer / face mask / brave the end of the world, and is a subsidiary of China Resources specializing in the production / operation of beer
In 1964, at a product competition with a large number of Chinese beer authorities, a new product beat all the old beers in China. This beer is named "Snow Beer" because of its rich foam, white as snow, and long-lasting flavor and fragrance.
In 2002, China Resources Snow Beer (China) Co., Ltd. made every effort to shape Snow Beer into a national brand, and Snow Beer has been deeply loved by consumers across the country for its fresh and refreshing taste, enterprising, challenging and innovative brand personality, and has become a beer brand loved by contemporary young people.
In January 2003, it was rated as a famous trademark in Liaoning Province by the Liaoning Provincial Administration for Industry and Commerce.
From 2005 to 2013, Snow Beer ranked among the top three in terms of single product sales in China's beer industry for nine consecutive years.
In 2013, the brand value of Snow Beer reached 73.536 billion yuan, and it was awarded the 2013 Consumer Trust Brand issued by the China Industry Enterprise Information Release Center.
About China Resources Snow Beer (China) Co., Ltd
Founded in 1994, China Resources Snow Beer (China) Co., Ltd. is a national professional beer company that produces and sells beer. It is headquartered in Beijing, China. At present, CR Snow Beer operates 98 breweries in China, including Snow Beer brands and more than 30 regional brands, accounting for a total of 24.77% of the Chinese beer market. In 2015, the total sales volume of CR Snow Beer reached 11.683 million kiloliters. After the total sales volume of CR Snowflake exceeded 10 million tons in 2011, the sales volume of Snow Beer brand reached 10.62 million tons in 2013, and the national sales volume exceeded 20 million tons for three consecutive years.
About China Resources Beer (Holdings) Limited
China Resources Beer (Holdings) Limited, listed on the Hong Kong Stock Exchange (stock code: .00291), is one of the constituent stocks of the Hong Kong Hang Seng Index, and its subsidiary is China Resources Snow Beer Limited.
Since 1994, the Company has formed a strategic alliance with SABMiller PLC, one of the world's largest beer groups, to jointly develop the beer business in China, in which the Company holds a 51% stake. Through the combination of the Company's in-depth knowledge of the Chinese market and strong sales network, as well as SABMiller PLC's experience in the international beer industry, the total sales volume has ranked first in the Chinese market for many consecutive years since 2006, and "Snow Snow" has become the world's highest selling single beer brand since 2008. At the end of June 2015, the Company operated 98 breweries in 25 provinces in Chinese mainland, with an annual production capacity of over 20,000,000 kiloliters.
With its market-leading, operationally superior and brand-outstanding strategy, the Company will continue to premiumize its product portfolio, leverage synergies through its acquisition strategy, extract value, and collaborate with experienced international joint venture partners to continuously improve profitability. At the same time, the Company will strive to strengthen its geographical coverage through organic growth and acquisitions, and further consolidate its leading position in the market.
