Founded in 1993, it is a famous trademark and listed company in Gansu Province, specializing in the production, processing and sales of beer, beverages, barley, malt and forage

Lanzhou Yellow River Enterprise Co., Ltd., established in December 1993, is one of the earliest joint-stock enterprises in Gansu Province and the only domestic A-share listed company in Lanzhou. On June 23, 1999, Huanghe shares were listed on the Shenzhen Stock Exchange, with a total share capital of 185.766 million shares.

The company is mainly engaged in the production, processing and sales of beer, beverages, barley, malt and forage, and currently has four Sino-foreign joint venture beer production enterprises, namely Lanzhou Yellow River Jiazhu Beer Co., Ltd., Qinghai Yellow River Jiazhu Beer Co., Ltd., Tianshui Yellow River Jiazhu Beer Co., Ltd., and Jiuquan Western Beer Co., Ltd., as well as Lanzhou Yellow River (Jinchang) Malt Co., Ltd., Lanzhou Yellow River Efficient Agricultural Development Co., Ltd., Lanzhou Yellow River Investment Guarantee Co., Ltd. and other subsidiaries. By the end of 2012, the company had total assets of 1.4 billion yuan, an annual production capacity of 400,000 tons of beer, 20,000 tons of beverages, 120,000 tons of malt and 100,000 tons of forage.

Since its establishment in 1985, Yellow River Beer has become a well-known beer brand in China in just 21 years, with a sales market covering 31 provinces and municipalities, with a strict and meticulous corporate style, breaking conventions and innovating management, relying on the business system of market economy, high-tech quality system and tenacious and hard-working enterprise spirit. In February 2002, the trademark of Yellow River Beer was recognized as a well-known trademark in China by the State Administration for Industry and Commerce, becoming the third well-known trademark in the domestic beer industry after Qingdao and Yanjing, and the only well-known trademark in the field of industrial consumer goods in Gansu Province. In 2010, the company was recognized by the State Administration for Industry and Commerce as a "National Trademark Strategy Implementation Demonstration Enterprise".

In order to ensure that the company has sufficient sustainable development capabilities, the company is based on the advantages of location, business operation and local resources, beer and beverages, barley malt, packaging and printing three major businesses at the same time, relying on internal and external introduction, large capital investment and high-tech equipment, and gradually become stronger and bigger, to achieve economies of scale. In August 2004, the company successfully introduced the strategic investors of the main beer industry, Denmark Carlsberg Brewery Co., Ltd. and the Danish Foundation for the Industrialization of Developing Countries, in accordance with the joint venture contract, not only introduced foreign capital of 150 million yuan, but also set up four joint venture beer enterprises in Gansu and Qinghai provinces, so that the company's beer production capacity reached 400,000 tons in the near future, and reached 700,000 tons in the medium term, ranking first in the northwest, and can learn from the enterprise management, technology and technology of Denmark's Carlsberg Brewery Co., Ltd., the world's fifth largest brewer. Marketing concept, improve the company's overall management level, with the help of Carlsberg's international marketing network, the Yellow River, a well-known brand in China, into an international brand. At present, the joint venture goal has been successfully achieved.