
Anhui China Tobacco Industry Co., Ltd., Wangguan, one of the top ten brands of domestic cigars, a medium and high-end full-leaf roll cigar brand, a full-leaf roll cigarette pure handmade cigar, with pure aroma, plump, smooth taste, and cigar rolling technology is at the leading level in China
Anhui cigar is located in the thousand-year-old city, the hometown of a generation of sage Zhuangzi---- Mengcheng. The production plant covers an area of 46,000 square meters; The production plant covers an area of 7,949 square meters; The finished product warehouse, tobacco warehouse, material warehouse and other warehouses cover an area of 6,673 square meters. It has 41 sets (sets) of cigar and tobacco silk making and auxiliary equipment; 10 sets (sets) of cigar tobacco endoderm rolling equipment; 4 sets (sets) of strip and package transparent paper packaging machines. The annual production capacity can reach 150 million pieces.
There are 360 employees, including 280 skilled cigarette makers, 20 professional and technical personnel, and 20 marketing personnel. It consists of 6 functional departments: production, operation, general office, scientific research, power mechanism, and handmade cigars.
The main products are low-end handmade half-leaf rolls and high-grade full-leaf rolls cigars, with the "Crown" series and "Huangshan Pine" cigars as the main brands. Three brands, more than 10 specifications series. The products are sold to nearly 120 large and medium-sized cities in 24 provinces, municipalities and autonomous regions across the country, and the annual trade of handmade half-leaf rolled cigars accounts for 70% of the total cigar transactions in the country. In 2004, it successfully exported 600,000 half-leaf cigarettes with four different flavors to the United States under the trademark of "Crazy Horse", which took the lead in opening the door to the American cigar market.
Personnel advantages: cigar production in Mongolia has a long history and traditional production technology, there are more than 1,000 handmade cigar making technicians in the local reserve force, handmade cigar rolling technology is at the leading level in China, with incomparable advantages, with a rich reserve team of technicians and human resources base.
Institutional advantages: The organization is compact, and one person has multiple posts, which reduces unnecessary management links and completely changes the phenomenon of people floating around.
System advantages: completely break the inherent wage distribution mechanism of the tobacco industry, monthly assessment, remuneration according to work, easy job and easy salary, and various rules and regulations can be smoothly implemented among employees.
Management advantages: relying on humanized management, pay attention to the education of employees' ownership and awareness of a game of chess, strengthen the cohesion and centripetal force of employees, and have a strong sense of employees' desire for development.
Product advantages: The products are mainly hand-rolled, the products have a unique taste, and at the same time cater to the tastes of domestic consumers, they are gradually approaching the international popular tastes, and the products were once in short supply.
Technical advantages: With a relatively complete hand-rolled technology, it has successively carried out technical cooperation with foreign cigar counterparts such as Dominica and the United States, and at the same time uses the abundant resources of Anhui China Tobacco, with the help of Hong Kong, the Netherlands and other cigar merchants to seek external resources, introduce technology and equipment for technological transformation, and the pace of product renewal and transformation is accelerating.
Brand advantage: Anhui cigar brand has a high reputation, especially the half-leaf roll cigar cigarette is formed for decades, many consumers can think of "Crown", "Vermouth", "Huangshan Song" and other brands when they mention domestic cigars. With the successful export of cigars to the United States, it has laid a solid foundation for entering the international market in the future.
Marketing advantages: There are more than 20 cigar marketers, distributed in various sales areas across the country, they all have long-term cigar sales experience, have a more accurate grasp of the cigar market, can timely and accurately understand the changes in the cigar market, and have a harmonious and firm relationship with customers in various sales areas.
Structural advantages: Anhui cigar products have formed a high, medium and low-end series, and high-end cigars enhance the brand image of cigars; Mid-range cigars satisfy consumers' curiosity and enable them to become familiar with and gradually accept cigars as soon as possible. Low-grade cigars meet the needs of regular consumer groups who have enjoyed cigar smoke for a long time, and can also be used as a substitute for some flue-cured tobacco consumption.
Price advantage: Because Anhui cigars are handmade, expensive equipment and equipment maintenance costs are not large, it is a labor-intensive manual operation, so the production and operation costs are low, and it has an irreplaceable price advantage.
Market advantage: Anhui cigars are sold in more than 60 large and medium-sized cities in more than a dozen provinces and cities across the country, and have a relatively mature sales market in some cities, and the sales area has been expanding in the past few years.