Shandong China Tobacco Industry Co., Ltd., General General, one of the top ten brands of domestic cigars, began in 1987, Shandong famous brand products, a subsidiary of China National Tobacco Corporation, is committed to the production and sales of cigarettes and cigars
General fashion cigars, light up the new life of the city" – "General" brand is jointly developed by Jinan Cigarette Factory and the British Lefumen Company, which has been launched for 20 years and has established a good reputation in the market. In recent years, the "General" brand has developed rapidly, with an annual increase of nearly 40%, ranking among the best in the national cigarette brand growth index evaluation. The "General" brand has won the titles of "National Tobacco Industry Famous Cigarette Brand" and "Shandong Famous Brand Product".
The general cigar brand is completely in line with the international trend, conforms to the general trend of light cigarettes, younger people, and fashionable products, completely subverts the inherent situation of low quality and low price and no cultural connotation in the Chinese cigar industry, and creates a new category of Chinese cigars representing high quality and high taste - fashion cigars.
General fashion cigars subvert the old-fashioned and traditional concepts, and give people different temperaments and charms with their flamboyant temperament and personality, bringing people a pleasant mood and elegant and extraordinary feelings; Reflect the unique taste of life of the nouveau riche, delicate and delicate personality, so as to become the business card of the Chinese nouveau riche class social, and even the way of emotional expression and thinking - this is the original intention of all fashion luxury, but also the original intention of the general fashion cigar - to create a new era of luxury goods that consumers remember and afford, highlight the personality taste, exude a fashionable atmosphere, so that fashion truly becomes a life attitude and lifestyle, integrated into the most ordinary life, so as to lead the consumption trend.
The brand image dominated by cross-border product design and night culture transcends traditional thinking, and the general fashion cigar brand stands at the cultural height that is completely ahead of the communication concept of China's tobacco industry, presents international consumption values, breaks through the consumption impression of other domestic local cigars in one fell swoop, meets the fashion needs of the nouveau riche group, and realizes the comprehensive leap of Chinese cigar products. The distinctive cultural personality promotes the popularity of fashionable cigar series products, and the era of Shandong China Tobacco leading the consumption fashion is coming.
Shandong China Tobacco Industry Co., Ltd., established in February 2004, is a wholly-owned subsidiary of China National Tobacco Corporation. The company's total assets are 22 billion yuan, and the annual cigarette production scale is 2.71 million boxes, ranking fifth in the country. The company is mainly engaged in the production and sales of cigarettes and cigars, the purchase and sales of tobacco special machinery, tobacco leaves, re-cured tobacco leaves, cigarette papers, filter rods, tobacco tows, and sales in this province; Sales and trading services of tobacco materials and cigarette machine spare parts. The company has four directly affiliated unincorporated cigarette production plants in Jinan, Qingdao, Qingzhou and Tengzhou, and has two wholly-owned subsidiaries engaged in diversified production and operation, including Jiangjun and Yizhong Group Corporation, and three professional companies such as Zhonglu, Huifeng and Ruibosi Company.
The company mainly produces three major brands of cigarettes: "Taishan", "General" and "Hademen". Among them, the "Taishan" brand was founded in 1928, after many years of careful research and development by the national tobacco technology center, and in the country's first "tea sweet fragrance" cigarette category, its mellow taste, delicate and comfortable taste, fully embodies the charm of Taishan rich and simple, dignified and delicate, is a model of China's high-end brand cigarettes. At present, the "Taishan" brand has a variety of specifications such as "Taishan" (Buddha Light), (Confucianism), (Movement), (Wangyue), (Shenxiu), (Hongtu), etc., covering a variety of prices from 60 yuan/piece to 1000 yuan/piece. In 2011, the "Taishan" brand sold 1.126 million boxes, an increase of 252% year-on-year, ranking 7th in the sales of cigarettes of more than three categories of key cigarette brands in the country, and entered the ranks of key cigarette brands in the country.
