Founded in 1864 in Amsterdam, the Netherlands, also known as Heinegan, is an internationally renowned beer brand, with a smooth and mellow taste, without dry and irritating taste, and is the world's largest beer exporter

Founded in Amsterdam in 1864 by Gerard Adrian Heineken, Heineken is committed to brewing the highest quality beer. In order to achieve this ideal, Heineken has continuously improved in various aspects since its founding, such as winemaking technology, quality control and packaging.

In 1886, Heineken pioneered the development of a unique yeast (yeast of "A"), which was exclusively adopted by Heineken, which is the secret of the excellent quality of Heineken beer. A yeast can make the beer more refined and smooth, and at the same time bring out the unique taste.

Thanks to the efforts of the Heineken family, it has grown from a small local brand in Amsterdam to an internationally renowned beer brand that is loved by customers in many countries around the world.

With an annual beer production of 121.8 million hectoliters, Heineken is the world's fourth-largest brewer, behind InBev, SABMiller and Anheuser-Busch.

Heineken beer produced by Heineken in the Netherlands has become the world's top beer brand with excellent brand strategy and excellent quality assurance. Heineken beer is sold in more than 170 countries around the world, and its excellent quality has been recognized by the industry and consumers. Heineken is a beer that is mainly made from hop seeds, and has a smooth and mellow taste, without a dry and irritating taste. This year, in order to improve its competitiveness, Heineken has launched a new packaging, which not only adds a youthful vitality, but also has a cool personality, which is exactly the life personality that the young generation has and pursues. Heineken has become the most popular drink in bars and entertainment venues due to its youthful and international appearance.