Zhaoqing Le Cordon Bleu Beer Co., Ltd., a world-renowned beer brand, was founded in the United States in 1844, and launched beer products with screw caps, which are known for their light color, high quality, pure taste and full atmosphere
Founded in 1844, Le Cordon Bleu has a history of 167 years and has won many gold medals at world expositions. The company introduces a full set of production equipment from the United States, selects high-quality raw materials, Cordon Bleu yeast and hops, and is produced by American winemaking experts in accordance with the traditional process of Cordon Bleu. Its taste has fully reached the standard of American Cordon Bleu beer, and its products are known for their light color, high quality, pure taste and full atmosphere.
Brand history
In 1844, a German winemaker named Pabst moved his winery from the beautiful banks of the Rhine to the fertile soil of Wisconsin, USA, and produced the most popular special wines in the United States, because they used to tie a blue ribbon on the bottle and barrel, and the humorous Americans simply nicknamed it Le Cordon Bleu, hence the name Cordon Bleu.
At the end of the 80s, Mr. Islow, vice president of Le Cordon Bleu Brewery, was invited to Zhaoqing to conduct on-the-spot inspections on the environment, water quality, production equipment and technology of Zhaoqing Brewery, and finally chose to work together with Zhaoqing to introduce Le Cordon Bleu, a world famous brand founded in 1844 and winning gold medals at the Philadelphia and Paris Expositions in the United States, to China. On November 8, 1990, Le Cordon Bleu beer was officially put into production, the introduction of a full set of production equipment and technology from the United States, and the introduction of the most advanced 946/1183ml packaging line from Germany in 96 years, its degree of automation, packaging capacity, packaging varieties are the most in the country.
As the only large-scale enterprise in Zhaoqing City that pays taxes of more than 100 million yuan, Blue Ribbon Company has achieved an annual production and sales volume of 237,800 tons, an annual sales revenue of 1.187 billion yuan, and an annual tax profit of 352 million yuan in 1996. After 1997, in order to further eliminate the institutional obstacles in the development of Blue Cordon Bleu and promote the enterprise to become bigger, stronger and more active, on June 22, 2006, Lanwei Liquor (Holdings) Co., Ltd. and Hebei Lanbei Liquor Group Co., Ltd. signed a state-owned equity transfer agreement with Blue Ribbon, and Le Cordon Bleu successfully realized the successful transfer of state-owned equity.
After the restructuring, the company made full use of the advantages and flexibility of the private enterprise system, established a market-oriented, consumer-centered pull production management system and a "prevention-oriented" quality management system, established the concept of "common development of enterprises and employees", attached importance to comprehensive budget and cost operation management, strengthened performance appraisal, staff training and talent introduction, implemented brand strategy, and created the gold medal quality of Le Cordon Bleu, and achieved remarkable results, and achieved a turnaround in 2007.
In the face of fierce market competition, the company actively adopts the development strategy of win-win social and economic benefits in the face of fierce market competition, takes "food for the people, food safety first" as the premise of the enterprise to create benefits, conscientiously implements the scientific concept of development, adheres to the implementation of cleaner production, vigorously carries out energy conservation and emission reduction and the development of circular economy, and is rated as an advanced unit of environmental protection in Guangdong Province and a cleaner production enterprise in Guangdong Province, and has achieved good environmental and economic benefits.
Zhaoqing Le Cordon Bleu Beer Co., Ltd. is the first joint venture to produce foreign brand-name beer in China, and it is also the largest foreign brand enterprise in terms of beer sales in China. The company is located in Zhaoqing, Guangdong Province, Qixingyan Lake, north of the Beiling Mountains, with natural high-quality Beiling Mountain spring water, south of the Xijiang River, west of the Sanrong Gorge deep-water wharf, east of Zhaoqing Railway Station, water and land transportation is very convenient. With the establishment of Zhaoqing Le Cordon Bleu Beer Co., Ltd., Le Cordon Bleu has truly realized the overall situation of international beer production and sales in China. Due to the good quality of products, Le Cordon Bleu beer is deeply trusted and praised by customers, and its development momentum is rapid. The products cover 30 provinces, municipalities and autonomous regions across the country, and are exported to Hong Kong, Macao, Southeast Asia and other countries and regions. In just a few years, Zhaoqing Le Cordon Bleu Beer Co., Ltd., the manufacturer of Le Cordon Bleu Beer, has become the largest profit and tax enterprise in Zhaoqing City and an advanced enterprise in the quality and efficiency of the national food industry.
