Founded in 1900, AB InBev Beer Group is an early beer brand in China, with a series of products such as Ice Pure, Wheat King, and Ice Cool
Harbin Beer, born in 1900, is an early beer brand in China, created by Russian businessman Ulublevsky. In the course of 100 years of development, Harbin Beer, the flagship brand of Harbin Beer Group, has always maintained a pure and refreshing taste and a clean and neat taste, bringing a better life to generations of beer lovers. Today, Harbin Beer has successfully continued its classic taste and outstanding quality, and has become a well-known mid-to-high-end beer brand in China. With the introduction of Harbin beer to the whole country, more and more consumers across the country have the opportunity to taste the oldest and high-quality Harbin beer in China.
卓越品质来源于对选料、酿造、包装等各道工序的严格品质控制。1366年成立于比利时鲁汶的Den Hoorn酒厂和1860年成立于美国圣路易斯市的Anheuser & Cobeer公司，几百年来，始终致力于对beer品质的执着追求。
Harbin Brewery Group is part of AB InBev Group, the world's leading brewer. In 2004, Harbin Beer Group Co., Ltd. joined Anheuser-Busch, the parent company of Budweiser, and Harbin Beer became its wholly-owned subsidiary. On July 14, 2008, InBev, a Belgian beer company, successfully acquired the Anheuser-Busch Group to establish AB InBev Beer Group.
作为中国古老的beer酿造企业哈啤集团，如今加入全球beer行业的领导者百威英博大家庭，将更有效地进行品牌优势整，沿袭传统和价值观，不断追求卓越。Den Hoorn酒厂酿造beer的悠久传统和Anheuser & Cobeer公司的领先意识也深深植根于哈啤集团。在“一瓶Harbin beer， 240精良程序” 的承诺下。每一瓶Harbin beer，都要在选料、酿造、包装、运输和交货过程中经过240道工序的重重考验，以确保其口味不变，品质更佳。
At AB InBev, the Cellar Master is responsible for guarding the final quality checkpoint. All samples must undergo a rigorous tasting test by the Master Brewer. In order to meet AB InBev's global quality control standards, the company spends a lot of money to send raw material samples and finished beer products from all 13 breweries under the Harbin Beer Group to the headquarters for joint tasting by international beer masters.
"Brewing a better world" is the dream that AB InBev has always been striving for, and Harbin Beer will go all out for it in the future.
