Chongqing Beer Co., Ltd., a subsidiary of Carlsberg Group, was founded in 1958 as a listed company, a well-known beer enterprise in southwest China, and a large company mainly engaged in the production and sales of beer
Chongqing Beer Co., Ltd. was established on December 23, 1993 with the approval of Chongqing Municipal Economic System Reform Commission and Chongqing Reform Commission [1993] No. 109, with Chongqing Heavy Beer Group as the sole sponsor. In 1997, it was approved by the China Securities Regulatory Commission and successfully listed on the Shanghai Stock Exchange. At present, the company's share capital structure is: Chongqing Beer (Group) Co., Ltd. holds 96,794,240 shares, Carlsberg Brewery Hong Kong Co., Ltd. 5929.4 Chongqing Beer Co., Ltd. was established on December 23, 1993 through fundraising with the approval of Chongqing Municipal Economic System Reform Commission and Chongqing Reform Commission [1993] No. 109, with Heavy Beer Group as the sole sponsor. and 1997582 million shares, Carlsberg Chongqing Co., Ltd. 84.5 million shares, and 243,382,376 public shares. At present, the company has 19 branches and subsidiaries, mainly distributed in Chongqing, Sichuan, Guangxi, Anhui, Hunan, Zhejiang and other places. In 2011, the production and sales of beer were 1,081,900 kiloliters, the sales revenue was 2.699 billion yuan, and the profits and taxes were 709 million yuan. The company's main products are "Chongqing" and "Shancheng" series of beers, and the "Shancheng" trademark has been recognized as "well-known protection".
Heavy Beer adheres to the policy of "science and technology as the guide, management as the basis, and quality as life", and adheres to the development idea of high starting point and high technology. On the one hand, it boldly absorbs and introduces international advanced technology and production equipment, and carries out large-scale equipment renewal and technological transformation; On the other hand, the company has also hired beer technical experts from abroad to guide beer production for many times, so as to improve the level of process technology and improve product quality. At the same time, it has established and improved the economic responsibility assessment system with the characteristics of heavy beer, and continuously improved the company's internal management level.
In terms of marketing, the company has established a set of industry and industry management system, based on the principle of "risk sharing, benefit sharing, weal and woe, and common development", and gradually improved it. At the same time, we will vigorously develop direct sales and community services, and implement the promotion responsibility system of "attacking and defending, consolidating the local area, and developing other areas", so that the product has a long-term market share of more than 85% in Chongqing, and the product sales radiate Beijing, Shanghai, Jiangsu, Anhui, Zhejiang, Guangzhou, Hunan, Guizhou, Sichuan and other places, and gradually enter Macao, Taiwan and other places, continuing to write a brilliant chapter.
In order to accelerate the pace of internationalization, the company has formed a strategic partnership with the world's beer giant, Carlsberg Brewery, which has now become the company's largest shareholder. The establishment of this strategic partnership has laid a solid foundation for Chongqing Brewery Co., Ltd. to enter the international market.
While achieving fruitful results in material civilization, the company also pays attention to the construction of spiritual civilization. "Only in the hard work, can be done" is the enterprise spirit of the heavy beer people, "to be an honest person, to do honest things" is the code of conduct of employees. The company strives to build corporate culture, vigorously promote the spirit of enterprise, and strive to shape the corporate image. The company adheres to the economic and social benefits at the same time, and carries out various forms of publicity activities to further expand the popularity of heavy beer and improve the reputation of the enterprise.
"Tree a century-old enterprise, to achieve sustainable management of the enterprise" is the wish of heavy beer people, heavy beer will closely rely on scientific and technological progress, accelerate technological innovation, continue to develop new products, highlight the brand strategy, rely on high-quality products to occupy the market, rely on good service to guide the market, adhere to the policy of combining product management and capital management, integrate resource advantages, give full play to capital advantages, and finally realize the unconventional leapfrog development of enterprises.
