Yanjing Beer (Guilin Liquan) Co., Ltd., a well-known beer brand, a subsidiary of Yanjing Beer Group, a famous trademark in Guangxi, a famous brand in Guangxi, specializes in high-end and ordinary beer brewing
Yanjing Beer (Guilin Liquan) Co., Ltd. was inaugurated on July 18, 2002, is the largest foreign enterprise of Beijing Yanjing Beer Group Co., Ltd., with a high return on investment, its predecessor Guilin Liquan Co., Ltd. was established in 1985 and officially put into operation in 1987. The company's annual production capacity in Guilin is 800,000 tons/year, and the overall production capacity of the company has reached 1.6 million tons/year after the merger, with the holding of Yanjing Yulin Company, Yanjing Kunming Company and Yanjing Guizhou Company.
Since joining Yanjing, under the correct leadership and strong support of the district and municipal party committees and governments and Yanjing Group, the company's leadership team has united and led all employees, adhering to the business philosophy of "being a man with love, doing things with sincerity, and doing business with trust", with the guiding ideology of "six innovations and four stronger", and vigorously implementing the three major structural adjustments of "product, market and brand" as the core around the various business objectives issued by the headquarters, striving to broaden business ideas and actively seeking management innovation. Through years of accumulation and cycle improvement, the formation of a unique "Yanjing Liquan" characteristics of the depth of the distribution model, lean production model, performance flywheel management, qualification system, TPM project management, environmental protection and energy conservation engineering, ERP/DRP information construction and a complete set of advanced management processes, after continuous improvement, combing and refinement, with the core competitiveness of the management model was successfully copied to Yanjing Yulin Company and Guangdong Yanjing Company, successfully summed up the defensive market and offensive market two sets of marketing models, It provides a strong guarantee for expanding the market and improving production and sales, and has withstood the test and proof of practice, and has become a benchmark enterprise among the foreign companies under Yanjing Beer Group.
At the same time, the company adheres to the dual-brand operation mode of "Yanjing Liquan", combines tactics and strategy, relies on modern production equipment and advanced technology, and uses high-quality Australian raw materials to brew fresh and high-quality ecological beer. At present, it has formed a pyramid-shaped product structure with high-end pure raw beer, fresh beer, ice leopard, small branch products and mid-range ice, high-quality double filter and other series of products as the top of the tower, ordinary beer such as 10-degree refreshing and 8-degree double-filter for the public as the tower, and the cool products for consumption in the rural market as the bottom of the tower, with a market share of up to 85% in Guangxi, becoming the second beer brand with such a high market share in the provincial market after Yanjing.
Over the years, the company has achieved good economic and social benefits, and has become the first taxpayer in Guilin for 12 consecutive years, with a total tax payment of nearly 5 billion yuan, ranking among the top six taxpayers in the national beer industry, an outstanding enterprise in China's beer industry, a national high-tech enterprise, and an advanced collective in the national light industry industry; National informatization and industrialization deep integration demonstration enterprise, national "Ankang Cup" winning unit; Guangxi Excellent Integrity Enterprise, Guangxi's first circular economy demonstration enterprise, the first "Autonomous Region Chairman Quality Award"; The brand has won the honorary titles of Guangxi Famous Trademark, Guangxi Famous Brand, and 60 Most Influential Brands in Guangxi since the founding of the People's Republic of China, and 25 products have obtained green food certification; It has become the first national industrial tourism demonstration site in Guilin, the national May Day Labor Award enterprise, and the national model workers' home; For many years, the total asset contribution, working capital and inventory turnover rate, and return on net assets have set new industry records, and a number of technical energy consumption indicators have set a new low in the same industry in China, and the brand value of "Liquan" has reached 6.313 billion yuan.
