Ningbo Istar Sanitary Ware Co., Ltd. is a famous trademark in Zhejiang Province, a famous brand product in Zhejiang Province, an industry-leading enterprise, a high-tech enterprise, and a large-scale diversified industrial group

A pioneer who is proficient in the development of diversified industries, a vigorous novelist, and a loving and respected devotee of Estar, with more than 20 years of accumulation, has gathered into a brilliant brand and embarked on an extraordinary road of Estar.

Out into the world

The road of brand - rise, grow and be excellent

In 1988, Li Ailiang, the founder of Yistar Group, started from 2,000 yuan, 2 workers, and 2 sets of equipment, and after 8 years of hard work, in 1995, Yistar Sanitary Ware Company was formally established, and since then it has started a business of its own brand. With the successful export of the first mop products, Istar has successfully opened the door to the international market, and has successively established 6 branches such as Istar Sanitary Ware, Istar Tools, Istar Lithium Battery, Bishida Intelligent Sanitary Ware, Bashan Technology Company, and Istar Trading, forming 6 major industrial layouts and becoming a diversified enterprise group integrating R&D, production and sales.

From the well-known trademark of Ningbo City to the famous trademark of Zhejiang Province, and then to the well-known trademark of China, Yistar is moving rapidly towards the ranks of world-class brands, and has established a high-end development road, and its products are exported to the United States, Australia, Japan, France, Germany, Spain, Italy, Hong Kong, Taiwan and other countries and regions, and in Beijing, Shanghai, Tianjin, Chongqing, Kunming, Guangzhou, Chengdu, Nanjing, Hangzhou and other large and medium-sized cities in China with general agents, to achieve a diversified and domestic and export sales of the advanced business model. Leading Yistar to achieve the leap from operating products to operating brands is Li Ailiang, chairman of Yistar, whose values of integrity and dedication, unity and cooperation, learning and enterprising, and love and family affection have been affirmed by the society and reported by the media from all walks of life, and have become an excellent representative of a generation of private entrepreneurs, showing the world an ordinary and great "wise man's road"!

The road to innovation - physique, product and team

A global century-old enterprise with excellent products is the unremitting pursuit of ISDA people, who always take innovation as the eternal driving force for development, continue to optimize the organizational structure, carry out industrial transformation and upgrading, continuously expand the core technical team, do a good job in management, do excellent quality, and transform innovation into results. In 1992, from the first mop to obtain the national patent, to today with more than 130 national patents, becoming a provincial patent demonstration enterprise and a national high-tech enterprise, Yistar has always radiated the vitality of entrepreneurship and innovation, and has been at the forefront of science and technology in various industrial fields. By building a number of first-class technical teams at home and abroad, establishing the most advanced R&D center in the industry, and actively establishing long-term cooperative relations with scientific research institutions such as the Chinese Academy of Sciences and Fudan University, Estar has developed a series of cost-effective and high-value-added high-tech products...... Istar is striving to become a first-class world brand!

Cultural road - responsibility, dedication and win-win

Since its inception, ISD has established the core values of "integrity and dedication, unity and cooperation, learning and enterprising, love and affection". Behind the brilliance of Estar, a harmonious culture of gratitude has been condensed.

▲Carry out professional skills training and star rating system, so that more grassroots employees can become management cadres and play a greater value.

▲By improving living welfare and establishing the "Estar Employee Children's Education Fund", we will help every employee overcome difficulties.

▲Rich leisure activities, monthly meeting platforms, and regular publication of internal publications have fully formed a "learning enterprise".

Grateful to employees, grateful to customers, and more dedicated to the society with love, Mr. Li Ailiang, chairman of Yistar Group, has always loved social charity and actively carried out public welfare projects such as helping students and helping the poor......

▲The company has set up a 10 million yuan "Yisda Charity Poverty Alleviation Fund" to help the elderly, help the poor and help students. Every year, 500,000 yuan is allocated to help poor students complete their studies.

▲Over the years since its establishment, the foundation has funded more than 200 students to return to school, and has also funded more than 1,000 families in need.

▲The company has invested in the construction of 8 love primary schools across the country, and donated 300,000 yuan to build a teaching building in Changde, Hunan.

▲Media from all walks of life (Phoenix Satellite TV) have frequently reported on Estar's love and dedication, and under the leadership of Chairman Li Ailiang, Estar's love chapter is still being written.

▲Customer satisfaction, creating value for customers, and devoting to customer success are the constant service principles of Estar and the sincere declaration made by Estar to the global market.

Condense the maximum value of every YISTAR person, highlight the glorious glory of an excellent national brand, and become a global century-old enterprise with excellent products, which is the new attitude that ISHDA shows to the world! - Istar, to the world