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Miaojie brand introduction

Miaojie logo

Founded in 1957, TUOPU Daily Chemicals (China) Co., Ltd., a subsidiary of Taiwan TUOPU Enterprise Group, is a well-known trademark in Jiangsu Province, and is famous for its daily household products such as plastic wrap, plastic bags, mops, and scouring pads

Miaojie Household Products comes from the Depu Enterprise Group with a history of more than 50 years in Taiwan, and has been deeply involved in China for 22 years. In line with the concept of providing a healthier, convenient and easier life for China's modern families, Miaojie continues to launch the latest and best products to meet the higher life needs of consumers!

So far, Miaojie household products have more than 200 kinds of household products in 9 categories, including plastic wrap, plastic bag, mop, gloves, rags, scouring pads, disposable products, garbage bags, and plastic boxes.

Miaojie in China

With the hard work of the Miaojie team, Miaojie has spread throughout the Chinese market, covering 28 provinces, 273 cities and autonomous regions.

In major stores and supermarkets, Miaojie's figure can be seen almost everywhere. In addition to traditional channels, in order to allow more young consumers to experience Miaojie's products, Miaojie has now fully landed on e-commerce channels, and its products are sold on Tmall and No.1 store. Miaojie is now moving forward with a steady pace towards the brand vision of "there is a home and there is Miaojie"!

Miaojie – a popular brand

According to the survey data of AC Nielsen, the world's largest market research company, the mops, scouring pads, rags and other products of the Miaojie brand rank No.1 in the hypermarket market of several major cities including Shanghai.

At the same time, according to consumer research, Miaojie's plastic wrap bag products are the brand with the highest awareness among consumers in this category of products for a long time.

Miaojie - a professional brand

In line with the concept of "innovation never stops", Miaojie continuously improves and upgrades its products in the professional Depu R&D center, collects feedback from consumers, and continuously launches products that are both technical and convenient, and at the same time in line with the usage habits of Chinese families.

The Miaojie team believes that only by continuously improving the requirements for product quality can consumers feel Miaojie's intentions in every link when using Miaojie products.

"Professionalism is not a slogan, it must be felt by users" is the motto of TIP R&D Center! Because of this, Miaojie has now been awarded the title of famous trademark in Jiangsu Province.

Miaojie - the brand of international cooperation

Miaojie has been deeply cultivated in the local area for more than 20 years, and has also become the first choice for international well-known brands! It also took advantage of this opportunity to introduce advanced technologies and products into China, among which Miaojie and Japan's Kurewa Co., Ltd. jointly developed Qiaotear plastic wrap, and Japan's Riken Kogyo and Mitsui Chemical jointly developed a heat-resistant 180 °C high-temperature cling film; Jointly developed Miaojie (black) aluminum foil/zero-stick cooking paper with Toyo Aluminum Arkco of Japan, which received an enthusiastic response after being launched and was loved by consumers.

Miaojie later cooperated with Disney to jointly develop the Disney cartoon pattern (Disney) series of paper cups, which became the best choice for consumer gatherings.

In 2012, Miaojie cooperated with BASF, a well-known German chemical brand, to develop Miaojie Magic Decontamination to help consumers do housework more easily.


This brand introduction page is provided with graphic information PP1005878 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer