Founded in Germany in 1849, Freudenberg Group, a world-famous household cleaning brand, mainly engaged in non-woven fabrics/release agents/lubricants/automotive sealing/shock absorption control technology components and other diversified products
We are one of the most recognized home furnishing brands in the world, along with O'Cedar®, Wettex®, Gala® and Swash®.
The activities of Freudenberg Home Products, the parent company of Wileda, are divided into two segments: the consumer goods division (about 85% of sales) and the specialty products division, which accounts for about 85% of sales. Freudenberg Homeware is a subsidiary of the Freudenberg Group, a family-owned company with more than 160 years of history.
The Freudenberg Group is a family-owned company based in Germany that provides its customers with technically challenging product solutions and services.
For more than 100 years, the Freudenberg Group has been doing business with customers and partners in China. The Group employs approximately 6,300 people in more than 70 subsidiaries and offices in China.
The Freudenberg Group's 15 companies in China have both production sites and sales and service offices. They provide services to a wide range of industrial sectors in China, such as automotive, energy, chemical, pharmaceutical, textile and garment industry, machinery and equipment installation engineering. Headquartered in Shanghai, Freudenberg China provides a centralized range of services for Freudenberg's companies in China, including HR, finance, tax, legal, corporate public relations and crisis management.
In recent years, the Freudenberg Group has grown rapidly in China, with an annual growth rate of 15 to 40 percent. Since 2004, the Freudenberg Group has invested a total of 2 billion yuan in China to set up production facilities and sales facilities.
For the Freudenberg Group, China is an important growth market. The proportion of sales in China in the Group's total sales has increased year by year. In this dynamic market, the Freudenberg Group's strategic goal is to achieve its leading position in all market segments and extend its leading position. This strategic goal is achieved through core strengths in technological innovation, product quality and customer service.
