Haixin

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Haixin brand introduction

Haixin logo

Haixin Food Co., Ltd., founded in 1903, is a high-tech enterprise with a famous brand in Fujian, a listed company, and the formulator of the industry standard "Meatball", focusing on quick-frozen surimi products, taking into account the deep processing and sales of quick-frozen meat products and other quick-frozen foods

Haixin Food Co., Ltd. is a key enterprise of national agricultural industrialization with a century-old history. In recent years, the company has gradually formed an overall business system with quick-frozen surimi products series products as the core, taking into account other quick-frozen foods such as quick-frozen meat products, and improved the industrial pattern of deep processing and sales of surimi and surimi products; In the past three years, the cumulative tax payment has been 220 million yuan.

Founded in 1903, the company's "Haixin" brand is a time-honored brand with a century-old history of the industry, and has won the title of "China's famous brand product". In the past ten years, the company has been committed to transforming the traditional seafood processing industry with modern science and technology, applying advanced food engineering technology and biotechnology to the deep and high-value processing of marine aquatic products and has achieved outstanding results, and has a number of independent innovation invention patent technologies. The company has successively been recognized as "Excellent Enterprise of China's Time-honored Brand Inheritance and Innovation in the 30 Years of China's Reform and Opening-up", "High-tech Enterprise", "Fuzhou Modern Agricultural Technology Innovation Base", "National Agricultural Product Processing Industry Demonstration Enterprise" and "National Surimi Products Processing Technology R&D Sub-center". In 2011, the company initiated and participated in the formulation of the industry standard "Meatball" (SB/T 10610-2011).

At present, the company has four production bases covering a total area of more than 200 acres in Jinshan, Fuzhou, Zhoushan, Zhejiang, Dongshan, Zhangzhou and Jiaxing, Zhejiang, and has completed the construction of the industrial chain from the procurement and processing of raw fish to the R&D and manufacturing of surimi products, and has established an institutionalized control process of production automation, process standardization and quality control standardization based on ISO9001 quality management system certification and HACCP food safety management system, and has realized intensive quality inspection and control from procurement, production to sales. Ensure that the products can meet the strict requirements of food safety and hygiene at every step. As a result, the company has won the honorary titles of "Fuzhou Product Quality Award", "Fujian Province Quality Management Advanced Enterprise" and "China Food Industry Quality Assured Brand".

In terms of sales, the company has set up seven sales subsidiaries in Beijing, Shenyang, Shanghai, Guangzhou, Nanjing, Wuhan, Chengdu and other places, and has formed a sales network covering the whole country except Taiwan and Tibet through the construction of eight marketing regions. In addition to establishing supply cooperation with more than 1,000 large supermarkets such as Carrefour, Metro, Wal-Mart, etc., the company has also established long-term cooperative relations with more than 400 agricultural distributors across the country; As of the first half of 2014, the total number of sales channels nationwide exceeded 17,000.

In the future development, the company will continue to be guided by the business philosophy of "creating healthy food and advocating high-quality life" and the corporate culture of "excellence", relying on the national marine economic development planning policy outline, based on the industrial advantages of the marine economic belt, focusing on the marine deep products industry, taking leading the development of the industry as its own responsibility, establishing the first brand of fish and meat products in China, and strengthening the marine business of Dahaixin!


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