Founded in Taiwan in 1979, Sanquan Foods' quick-frozen food brand is a famous brand in Shanghai, a model of national brands, and a first-line brand of quick-frozen food in China
Shanghai Guofu Longfeng Food Co., Ltd. is the holding company of Zhengzhou Sanquan Food Co., Ltd.
Sanquan Foods fully acquired Longfeng Foods
Zhengzhou Sanquan Foods, a leading domestic quick-frozen enterprise (002216. SZ) announced on June 28, 2013 that it had acquired 100% equity of Longfeng Food and had paid 159 million yuan to the equity holders of Longfeng Food.
Sanquan Foods announced that it has signed a "framework agreement" with (Hong Kong Guofu Development Co., Ltd.) and Heinz (China) Investment Co., Ltd. (hereinafter referred to as the "Heinz parties") on the acquisition of the equity of "each dragon and phoenix entity". It intends to acquire all the equity interests of Shanghai Guofu Longfeng Food Co., Ltd., Zhejiang Longfeng Food Co., Ltd., Chengdu Guofu Longfeng Food Co., Ltd. and Tianjin Guofu Longfeng Food Co., Ltd. (each company hereinafter referred to as each Longfeng Entity) directly or indirectly held by Heinz parties.
The main business of each Longfeng entity is consistent with the main business of Sanquan, and the acquisition will not cause significant adjustments to the company's business. The acquisition is a strong alliance between industries, which will achieve complementary advantages and resource sharing, which is conducive to the company's further enrichment of product structure, multi-brand operation, improvement of market layout, enhancement of market competitiveness and expansion of market share.
Founded in Taiwan in 1979, "Dragon Phoenix" has been actively engaged in the development of quick-frozen food with a forward-looking vision for 31 years, establishing consumers' correct concept of quick-frozen food, and is committed to promoting Chinese food culture, strengthening export sales, and becoming a leading brand of quick-frozen food in Taiwan.
In 1992, when the domestic quick-frozen food was still in its infancy, "Dragon and Phoenix" took the lead in entering the domestic market, in line with the concept of "gourmet life, seeking innovation with heart", giving Chinese food a new life of hygiene, deliciousness, convenience and nutrition; After the launch of Longfeng products, it has won the favor and trust of consumers, and has laid the foundation for "Longfeng" to become a first-line brand of domestic quick-frozen food.
The company takes "the pursuit of excellence and sustainable development" as the business philosophy of Longfeng towards the 21st century. Now "Dragon Phoenix" has become a well-known leading brand of quick-frozen food. The group has 5 production bases in Shanghai, Tianjin, Chengdu, Guangzhou and Jiashan, Zhejiang, and a total of 34 branches and sales offices across the country, forming a nationwide chain operation, production and sales network, and its products are exported to more than 10 countries and regions such as Japan, South Korea, Europe, America and Australia. The company has won many honors such as "well-known protection".
In the face of future challenges, Longfeng will continue to strive for excellence and sustainable development, and with continuous efforts and research and development, it will provide better and healthier food for consumers, so as to lead the trend and development of Chinese food culture and establish a model of national brand.
In the whole development process, Longfeng has always adhered to the quality policy of "ensuring competitive advantage with quality and eliminating food hazards", taking all the interests of consumers as the first priority, ensuring food safety and hygiene, and not endangering the physical and mental health of consumers. Longfeng products to vegetables and meat as the main raw materials, vegetables using with farmers to produce safe vegetables, the meat used are from qualified suppliers and commodity inspection registered safety manufacturers, raw materials according to the national food hygiene standards, industry standards and the company's internal acceptance operations, need to go through 6 inspection processes, to ensure the safety and health of raw materials. If it does not meet the company's requirements or unqualified raw and auxiliary materials, it is resolutely rejected. Food additives are used in strict accordance with national food additives hygiene standards. After the product is formed, it is immediately put into quick freezing to ensure the freshness of the product. According to the processing technology of the product, the critical control points were determined through hazard analysis, and the control methods and corrective measures for the critical control points were formulated to eliminate the three major hazards of physical, chemical and biological to ensure the quality of the products. Market returned products are resolutely scrapped. After joining the Heinz Group in October 2004, Longfeng adheres to and continues the global quality standards of Heinz, the "originator of global pure food", with the business philosophy of "pursuit of excellence and sustainable development", with the help of Heinz's advanced R&D technology and management experience, it has achieved all-round improvement in terms of technological innovation, quality control, business philosophy, consumer service, etc., so as to better provide consumers with "safe, nutritious and healthy" products.
