Founded in 1993, it is one of the top ten brands of quick-frozen food, a famous trademark in Zhejiang Province, a famous brand product in Zhejiang Province, and a modern enterprise integrating R&D, production and sales of frozen/cold food products
Zhejiang Wufeng Cold Food Co., Ltd., founded in 1993, is jointly funded by Hong Kong Wufeng Hong Food Co., Ltd. and Hangzhou Trade and Tourism Group Co., Ltd., which is a powerful subsidiary of China Resources Group, and is one of the earliest Sino-foreign joint ventures in Hangzhou.
Through the unremitting efforts of all Wufeng people, the company has now developed into a large-scale professional food enterprise group integrating R&D, production and sales of frozen food. The company has a number of advanced production lines at home and abroad, such as automatic pulping system, ROLLE, LY20000, etc., with an annual production capacity of 100,000 tons in Hangzhou, Huzhou, Yangzhou and other production bases; Modern cold storage with a storage capacity of 10,000 tons, a highly automated and mechanized storage system, a complete refrigerated chain system, a perfect logistics organizational structure and more than 100 modern distribution vehicles form a strong logistics and distribution capacity; More than 26,000 freezers have been put on the market, and sales branches in Hangzhou, Ningbo, Wenzhou, Shaoxing, North Zhejiang, Taizhou, Jinliqu, Jiangsu, Anhui and other sales branches in East China, 123 directly affiliated business departments, more than 700 dealers and more than 100 sales personnel constitute an all-round, multi-level and high-density sales and service network unique to Zhejiang Wufeng. In order to further expand the market share in East China, the Jinhua Lanxi project has been successfully launched in 2015, with an annual output of 40,000 tons of frozen and refrigerated food in Lanxi production base, with a total investment of 500 million yuan and a registered capital of 100 million yuan, which is expected to be officially put into operation in March 2017.
At the same time, relying on advanced management theory, rich experience in food development, exquisite product technology and ISO2000 quality assurance system, the company has developed more than 300 kinds of frozen food in four categories, and has successfully shaped a series of well-known brands and classic products including Napoleon, Zhen Me, Catchy Love, Big Foot Board, Shuang Family, Red Bean Emperor, Lao Sesame Sauce, American Grape, Broth, Fan Dumplings, Mother-in-law, etc., especially the Napoleon sub-brand has created a precedent for high-end ice cream in the domestic industry.
