Red Boat

Overall scoring
80
Popularity index
16852

Red Boat brand introduction

Red Boat logo

Jiaxing Nanhuzhai Food Co., Ltd., Red Boat, started in 1997, is a famous trademark in Jiaxing City, and is committed to the development of zongzi, moon cakes and rice cakes as the leading food development of modern enterprises

Jiaxing Nanhuzhai Food Co., Ltd., founded in September 1997, the company is located in Jiaxing Qixing Industrial Park, close to 320 National Highway, the traffic is very convenient.

In 2005, the company invested heavily in 30 acres of land, expanded twice, and built more than 13,800 square meters of modern standard workshops and more than 3,000 square meters of warehouses. The company's main products are zongzi, moon cakes and rice cakes. The company is a women's brand enterprise, a municipal key agricultural enterprise, and the production of "Red Boat" brand zongzi has won the title of "Gold Award" many times in the provincial agricultural expo and the China zongzi cultural festival

In 2011, the "Red Boat" brand was a famous trademark in Jiaxing City. The company always adheres to the concept of quality survival and integrity and development, strictly follows the requirements of the quality management system, and makes full use of resource advantages to produce products with both traditional characteristics of Jiaxing and popular tastes. At present, the company has set up branches in Shanghai, Ningbo, Suzhou, Wuxi, Changzhou, Jiaxing and other places, and its products have a high reputation in Jiangsu, Zhejiang and Shanghai.

Red Boat Zongzi fully implements the service concept of "based on Jiaxing, covering the whole country and going to the world", breaks into the big market with small products, and gradually creates a sales situation of "having a market in China and having influence abroad". The company set up a direct store as an important part of expanding market share, understanding market information, and showing the image of a time-honored brand to the outside world, and has successively created 18 direct stores in the window area of the city's commercial bustling area, and with the opportunity of participating in the exhibition, it has built a platform for products to enter a broader market and expanded the customer base. The company also actively cooperates with businesses across the country, using its business channels to establish a product distribution network, laying a fast lane to the market and consumers for the products.

In addition, the company attaches great importance to the construction of corporate culture while developing hardware, and in 2004, the company signed a contract with Mr. Feng Zikai's daughter Feng Yiyin to "buy zongzi, ham and meat dumplings" and other Mr. Feng's early (comics) works, as the exclusive right to use the works, as the company's image design and corporate culture. The company takes the values of being based on the public, operating on the right path and common prosperity as the enterprise, and takes the vision of promoting national food and striving to be a first-class brand in the industry.


This brand introduction page is provided with graphic information PP1008571 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer