Zhejiang Qinglian Food, a well-known zongzi brand, began in 1887, a time-honored brand in China, focusing on meat dumpling products, supplemented by cake dumplings, and concurrently engaged in brand restaurant chains
Zhu Boss, famous Guangchao, nicknamed Jingchuan, originally from Shaoxing, three brothers, ranked second, because of his burly figure, known as "Boss". The founder of Huzhou Zhulao Zongzi Shop, known as the "Huzhou Zongzi King".
The founder of Zhu Boss was originally known as Zhu Guangchao, poor in childhood, but intelligent by nature, diligent and studious, Qing Guangxu four years (1878) into Huzhou Zhenyuan with the tea shop as an apprentice, 3 years old, 17 years old familiar with tea pastry making skills, become the tea industry of young masters among the leader. Due to his proficiency in tea making skills, he made a series of improvements to the zongzi, changed it into a four-cornered long bag, and created soy sauce fresh meat, chicken, meat bones, broad beans, peas, and lard and sand dumplings. It is very particular about the selection and production of materials: glutinous rice must be screened and the grains are full; Choose good leg meat, fine fat binding, cut meat according to texture, and can be broken at one bite; Sweet dumplings are made of fat lard oil, a layer of plate oil, a layer of sugar, several layers in a row, and pressurized with a large stone slab for two days to make the plate oil absorb the sugar juice; The bean paste is boiled with the fine variety "Da Hong Pao" red beans; The wrapping hoop is made of Anhui fuji, and when cooked, the fragrance is attractive.
In 1887, the Lords took the first step towards independence. At that time, the varieties of zongzi in the area of Jiangnan water town were very simple, only red bean zongzi, red date zongzi, salted meat zongzi, etc., he boldly improved the salty zongzi into ham zongzi, and successfully pioneered the sweet zongzi with lard washed sand, so that the sweet zongzi and meat zongzi became the two major characteristics of the boss's zongzi, and the name of deliciousness spread all over the south of the Yangtze River. At one time, the folk food zongzi trend was flourishing, and there were also many imitators selling zongzi in theaters, bookstores, workshops and other places, but in terms of taste, shape, and reputation, they could not be compared with the bosses. Due to the pure selection of materials and tight bandaging, the zongzi are not easy to become rancid, and the reputation of the bosses is getting bigger and bigger, and the business is becoming more and more prosperous.
Since 1906, when the Zhulao Zongzi Shop was officially opened at the mouth of Qingxiaping Lane in front of the Fu Temple, Zhu Laoda has not only made further improvements to sweet rice dumplings and meat dumplings, but also made chicken dumplings, pork rib dumplings, broad bean dumplings, pea dumplings and so on according to different seasons. At the same time, when other merchants were still setting up stalls to sell pails, he took the lead in using rough paper packets and spring baskets on the packaging, and printed the red and black signboard paper with the words "Zhu Boss", so that his stall had a distinct brand mark. Since then, the Zongzi of the Bosses have been in short supply, and even the shops at the entrance of Qingxia Lane in front of the temple in Huzhou Mansion can only buy zongzi in the morning market, and they were sold out soon after the market opened, and the lunch market only served other tea foods. The celebrities and aristocrats in the Jiangnan area eat rice dumplings, and they must designate this spring basket printed with the signboard paper of "Zhu Boss"; Ordinary people should also order two packs of rough paper bags with black signboard paper on a red background early before the Dragon Boat Festival to make a good gift for relatives and friends.
Zhu Boss opened a store more than ten years earlier than his peers, and made great efforts to establish the brand. In addition to his insistence on materials and tastes, he attaches great importance to the image and environment of the store. The signboard of the "Zhu Boss" shop with gold characters on a black background, as well as the eight characters of "Zhu Boss Zongzi Tea Shop" on both sides, the steaming fragrance of zongzi wafting across several street corners, and the endless stream of people rushing to buy zongzi at the door, have been deeply retained in the hearts of the older generation of Huzhou people.
