Jiaxing Zhenzhen Old Food Co., Ltd., founded in 1939, is a food enterprise specializing in the production of zongzi, a famous snack in China, a famous trademark in Jiaxing City, and a time-honored brand in Jiaxing
In 1939, Mr. Feng Changnian, the founder of Jiaxing zongzi (note: recorded in "Guhe Miscellaneous Talks"), the son-in-law of Mr. Feng Yueming, inherited the profound historical heritage of his father's zongzi operation, and after decades of hard work, carried forward the unique traditional craftsmanship of the Feng family. Zhenzhen Lao not only inherits the traditional craftsmanship, but also organically combines the traditional craftsmanship with advanced modern management, so that the "Zhenzhen Lao" zongzi breaks the traditional confinement in taste.
"Really old and old" zongzi is the essence of the thousand-year-old rice and bamboo culture in the south of the Yangtze River, and has a profound historical and cultural heritage. The production of zongzi adheres to the essence of traditional recipes and production processes, with exquisite materials and flavorful fillings; The cooking process is standard, and the boiling, cooking and simmering time is as long as 120-160 minutes, maintaining the traditional and unique flavor, and winning the favor of consumers with its glutinous soft and fresh fragrance, moderate salty and sweet, fat but not greasy authentic Jiaxing zongzi taste. The brand of "Zhenzhen Lao" has become a household name in Jiaxing, and was rated as a famous trademark in Jiaxing City in 2006. It has successively won the honors of "Chinese Famous Snack", "Jiaxing Agricultural Leading Enterprise", "Zhejiang Agricultural Science and Technology Research and Development Center", "Zhejiang Agricultural Science and Technology Enterprise", and won the "Gold Award of the National Zongzi Cultural Festival" for six consecutive years.
"Zhen Zhen Lao" zongzi attaches great importance to quality, with high-quality Northeast glutinous rice, selected pork from famous domestic enterprises as the main material, with brand-name soy sauce, chicken essence and other condiments, wrapped in natural wild leaves, without any artificial colors or chemical additives in the production, the product is hygienic and safe. The company's independent quality management department, in strict accordance with the QS and HACCP food safety management system, strictly controls the product quality with standards much higher than the national regulations, and ensures that the one-time quality pass rate of the products reaches more than 99.98%. After several years of hard work, Zhenzhen Lao has developed a number of machinery and equipment that can greatly improve the level of production technology, and has obtained 5 national patents. In April 2007, China's first automatic dumpling assembly line was officially put into operation in "Zhenzhen Lao", which subverted the traditional production method of dumpling in one fell swoop. The automation of dumpling filling not only realizes the standardized production of zongzi and ensures product quality, but also improves the production efficiency by 30% compared with traditional technology; At the same time, it effectively avoids the cross-contamination that may occur due to human contact during the manual operation of zongzi production, ensures the health and safety of zongzi, and thus opens up a new era in the field of zongzi.
At present, the company has established a marketing network involving more than 10 provinces, autonomous regions and municipalities directly under the central government, and its products have entered the supermarket chains such as Auchan, RT-Mart, Kedi, Haode, etc., and the sales network has fully covered the Yangtze River Delta region centered on Jiangsu, Zhejiang and Shanghai. In the service area of Zhajiasu, Nanjing-Shanghai, Nanjing-Hangzhou and other expressways, there are "really old" zongzi stores; And stationed in Shanghai, Ningbo, Shaoxing, Suzhou, Changzhou, Yangzhou and other surrounding large and medium-sized cities of the rest assured breakfast project. Over the years, the company has continuously strengthened the construction of spiritual civilization and corporate culture, adhered to the principle of "excellent quality, high-quality service", established the corporate philosophy of "serious work and honest management" in the hearts of employees, and gradually formed a corporate culture with regional characteristics.
