Founded in 1984, the top ten brands of canned food integrate base construction, production and processing of agricultural and sideline products and marketing, focusing on canned food/frozen food/pickle products/mineral water/fruit and vegetable beverages
Fujian Zishan Group Co., Ltd., formerly known as Fujian Zishan Group Co., Ltd., is headquartered in Tianji Village, Yancuo Town, Longhai City, the company was founded in March 1984, the group company was established in 1996, and on December 25, 2008, the overall change was changed to a joint-stock company, the group has 10 wholly-owned and holding subsidiaries, with total assets of more than 400 million yuan and more than 4,000 employees. After 29 years of development, the group company has now built a relatively complete food industry chain, including canned food, frozen food, pickle products, mineral water, fruit and vegetable beverages (concentrate) and other categories. The export code "Q51" is internationally renowned (has been registered as a trademark in some countries), and the products are mainly exported to more than 40 countries and regions in the world, such as Europe, America, Japan, Southeast Asia, the Middle East, Africa, Australia, and Russia. The registered trademark "Zishan" has been recognized as a well-known trademark in China and a well-known enterprise in Fujian Province. The group company has been rated as a national key leading enterprise in agricultural industrialization, a key enterprise in the national food industry, and one of the top ten enterprises in China's canned food industry, and has been included in the "Special Project Demonstration Project for Deep Processing of Agricultural Products" by the National Development and Reform Commission, and has been identified as a "National Key Contact Enterprise for Emergency Commodities" by the Ministry of Commerce. In 2008, the group company produced nearly 50,000 tons of various canned products, processed 80,000 tons of raw materials for various agricultural products, with a main business income of more than 600 million yuan, a total export value of more than 60 million US dollars, and paid taxes of more than 50 million yuan, of which the company headquarters was 26.12 million yuan, and was once again rated as "a large taxpayer in Zhangzhou City" by the Zhangzhou Municipal Government.
The group company has always adhered to the brand culture creed of "allowing consumers to eat assured food", and has always attached great importance to food quality and safety management. In 1996, it took the lead in passing the ISO9002 certification in the national canned food industry; In 1998, the US FDA organized an assessment of 18 domestic canned food enterprises exporting to the United States and obtained the highest score; In 2003, it was the first in the country to pass the BRC (Global Food Technical Standard) and IFS (International Food Standard) certification in the European market, and was praised by the "National Times". In addition, it has also passed the ISO9001:2000, HACCP, "Hara", ISO14001 and occupational health and safety management system certifications. "Purple Mountain (Q51)" brand canned fruits and vegetables were rated as Fujian famous brand products; "Purple Mountain" brand mineral water was selected as the exclusive beverage on board of Xiamen Airlines and the VIP exclusive drink of Beijing Airlines Building; Q51 canned mushrooms have a market share of 60% in Japan; The annual output of canned asparagus ranks among the top in the country, and the products are well-known overseas. The group company has won many awards such as "National Advanced Unit for Exporting Foreign Exchange", "National Best Unit for Corporate Image", "National Civilized Township Enterprise", "National Contract-abiding and Trustworthy Unit", "Top Ten Leading Enterprises in Agricultural Industrialization in Fujian Province", "Best Credit Enterprise in Fujian Province", "Gold Award of the First Brand Agricultural Enterprise in Fujian Province" and other awards, and has been awarded the titles of "Honest Enterprise, Assured Food" and "National Excellent Leading Food Enterprise" by China Food Industry Association. Since 1999, it has been awarded the title of "AAA Credit Rating Unit" by Agricultural Bank of China Fujian Branch for consecutive years.
Since the outbreak of the global financial crisis last year, as an export-oriented enterprise, the group company has adjusted its business strategy in a timely manner, that is, while going all out to stabilize the export business, it has actively explored the domestic market, and made every effort to build the "Purple Mountain Farm" brand and its series of products, and has successfully developed purple potato pulp, pumpkin pulp, tomato juice, monk fruit and other drinks, which have received a good response after being put on the market. In the next step, the group company plans to cooperate with Japan's Shiguang Co., Ltd. "Ziguang" coffee project, which has a history of more than 120 years and is one of the world's major coffee manufacturers, and the project is scheduled to officially sign a cooperation agreement on December 6, 2010.
As a company to be listed, in order to be more in line with the standard requirements of listed companies and more conducive to the long-term development of the company, the company successfully completed the equity restructuring in August 2009, and carried out a major reform of the operation mode and management mechanism, and actively promoted the reengineering of the management process, that is, the original production, supply and marketing one-stop transformation into a more professional and collaborative operation model, so that the company's equity structure is further optimized, the governance structure is further standardized, and the overall operation level is further improved. It has taken another substantial step towards restructuring and listing.
