Dalian Zhenxin Canned Food Co., Ltd., one of the top ten brands of canned food, began in 1990, a famous trademark in Liaoning Province, specializing in the research and development, production, processing and sales of fruits, canned meat and beverage products
Dalian Zhenxin Canned Food Co., Ltd. has more than 20 years of experience in fruit deep processing and sales in the Chinese market, and is a governing unit of China Canned Food Industry Association. The company has two well-known brands, "Nengshi" and "Zhenxin", and is one of the leading brands of canned fruit and fruit drinks in China.
The company was founded in 1990 and entered the track of rapid development in 2002 after corporate restructuring. Headquartered in Dalian, known as the "Hometown of Fruits", the company has more than 1,000 regular employees and more than 100 senior managers. In addition to the head office (wholly-owned), Zhenxin currently has two subsidiaries in China, Tianjin Zhenxin Canned Food Technology Co., Ltd. (a joint venture subsidiary) and Xuzhou Zhenxin Canned Food Co., Ltd. (a holding subsidiary). Zhenxin has successively passed QS safety certification, ISO9000 quality management system certification, and HACCP international food safety management system certification. Since its establishment, the company has grown at an average annual compound growth rate of 40.6%.
In the past 20 years, Zhenxin has established a large and stable sales network in the Chinese market. The company has established five sales divisions, including the international marketing division, to achieve full coverage of Northeast China and a marketing network in major cities in Central and East China. The company has more than 400 sales personnel, more than 300 dealers, and more than 100,000 terminals. The main channel terminals include Wal-Mart, Carrefour, Tesco, Family Mart, Lawson, Dashang New Mart, etc.
Adhering to the concept of "making good fruits all over the world", Zhenxin Company is committed to becoming the No. 1 brand of high-quality canned fruits and natural fruit drinks in China. The company attaches great importance to product development and innovation, and currently has nearly 20 varieties and more than 100 specifications of products, including Nanguo and Beiguo, and has obtained more than 100 patents. The company has the strongest production chain in China's canned fruit industry, in addition to the production base in Dalian, but also has 18 outsourcing factories in Hebei, Anhui, Zhejiang, Guangdong and other places, is currently one of the professional manufacturers with the most complete products, the largest scale and the widest coverage area in China's canned fruit industry. In recent years, "Zhenxin" has paid attention to technological innovation, and has sent the management team to Greece, South Africa, Europe, America, South America and other world's advanced canned food production enterprises to visit and study and introduce advanced Italian equipment, which has greatly improved the quality and production efficiency of products. In 2006, the fully enclosed sterilization and degassing machine independently developed and applied solved the problem of incomplete enclosure and non-continuous operation in the traditional canning processing technology, and obtained the national intellectual property patent project. In August 2010, the second automatic production line of canned yellow peaches with an investment of nearly 100 million yuan was completed and put into operation, providing a solid back-up guarantee for the sales leadership and super-industry growth trend of "Zhenxin" for many years.
