
It is a well-known medium and high-end rice brand, a famous trademark in Jilin Province, and a large-scale state-owned grain enterprise integrating grain planting/rice processing/agricultural product sales
Songwon Grain Group Co., Ltd., established in 2012, is a large-scale state-owned grain enterprise controlled by the Songyuan Municipal Government of Jilin Province, located in Songyuan City, Jilin Province, which is known as the "granary, meat depot and fishing town". On November 20, 1990, the National Green Food Development Center awarded the first green food certificate, that is, China's No. 1 green food; In 2013, it was named as a landmark brand of rice in Jilin Province by the provincial government; In 2015, it was rated as one of the top ten regional leading brands in China; In 2015, Songliang Group ranked sixth in the national brand evaluation of primary processed food and agricultural products, with a brand value of 255 million yuan, and was strongly shortlisted in the 2015 National Top 50 Grain and Oil Processing Enterprises; in the 2016 China Grain and Oil Wealth Forum • Chagan Lake Summer Summit and Jilin Province (National) Grain Production and Marketing Cooperation Fair, it was praised and praised by top international experts, scholars and participants. "Chaganhu" brand rice has gone to the dining table of the people in 31 provinces, municipalities and autonomous regions across the country. On December 12, 2016, at the "2016 China Brand Value Information Conference" jointly organized by the China Brand Construction Promotion Association, the China Council for the Promotion of International Trade, the China Asset Appraisal Association and other units, the brand value of "Chaganhu Rice" reached 403 million yuan, as the only selected brand in the province, the brand value rose by 155 million yuan on the basis of 248 million yuan in 2014, creating a new historical record; In the 2017 "China Good Grain and Oil" National Competition, Songliang Group won the honorary title of "China Good Grain and Oil" Demonstration Enterprise; On June 18, after more than a year of scientific testing and strict audit, the "Chaganhu Rice" series products were awarded the green food certificate issued by the China Green Food Development Center. On June 24, in the evaluation of China's agricultural products regional public brands organized by the China Association of High-quality Agricultural Products Development and Service, the "Chaganhu Rice" brand declared by Songliang Group stood out and won the 2017 most popular regional public brand of Chinese agricultural products among consumers.
The registered capital of Songliang Group is 120 million yuan. There are 12 wholly-owned subsidiaries and 16 holding subsidiaries. With the rapid development and growth of the enterprise, the Chagan Lake Rice Industry Alliance has expanded to 32 households, realizing the full coverage of the Songnen Plain Ecological Reserve; Seed Silicon Valley-Songyuan Songqian Agricultural High-tech Technology Co., Ltd. came into being, and the cultivation of selected and large-scale promotion of famous and excellent new varieties has become a reality; With Nankai University as the technical guidance and Songyuan Xingyuan Professional Cooperative as the backing, the planting area of the Taipingchuan Guzi Economic Zone has reached 1 million mu; The modern intelligent library of 300,000 square meters and 1 million tons of operating storage capacity in Chaganhu Rice Industrial Park in Jilin Province has been displayed in front of the world; Jilin Songliang Tuga Coarse Grains and Beans Market Co., Ltd. should meet the urgent needs of the market and continue to expand and increase; Songliang Northeast High-quality Japonica Rice Trading Center and Songliang Northeast High-quality Cereals and Beans Trading Center began to operate, and there was a continuous flow of high-quality and safe raw grain. Songliang Group firmly implements the strategy of "brand leading, capital driven, scientific and technological support, green development, base guarantee, and cluster development", starting from the initial raw grain collection and storage, rice processing, and agricultural product trade, and the industrial chain has been extended to planting, logistics storage and transportation, food raw material processing, brand grain production and sales, etc., and runs through the core competition line of ecological, green and organic products in all links. The group's products have created 10 series and 100 single products such as Chaganhu rice. It has developed Chaganhu fragrant rice with independent intellectual property rights, and the taste value has surpassed that of Koshihikari rice in Japan.
The most unique advantage of Songliang Group is that it has an unparalleled original ecological grain production base, all of which are located in the green industrial production area, the national nature reserve, the second batch of national modern agricultural demonstration zones and the national green food raw material (rice) standardized production base awarded by UNIDO, highlighting the naturalness, uniqueness, controllability and superiority of food security production. The grain production base is located in the world's golden grain production belt at 45 degrees north latitude, which has unique geographical advantages; The soil is fertile, pollution-free, and the dormant period can reach 7 months; The water quality is excellent, and the water systems of the Songhua River and Nenjiang River cover all grain production bases; The 150-day growing season, 2,900 hours of sunshine, 3,100 degrees of high accumulated temperature and large temperature difference between day and night provide a unique ecological environment for the production of high-quality, healthy and high-end quality grain, and create the aristocratic reputation of the king of rice in Chagan Lake.
Songliang Group has consistently and strictly fulfilled the sacred mission of "Zerun cultivator, healthy eater", and through the scientific implementation of the "1 1 N" marketing strategy in an all-round and whole-process manner, it has set up a golden bridge of friendship, safety, health and rapid development between grain enterprises, financial units, cooperative members and the majority of consumers. The rice and miscellaneous grains processed by the group all come from its own production bases and cooperative members, adhere to green development unswervingly, and the grain enterprises and the financial sector work together to inject funds at any time, which not only ensures the interests of farmers, but also provides high-quality and safe food sources for the "Chaganhu" series of agricultural products, and also ensures the healthy operation of financial funds. At the same time, from grain planting to the people's dining table, the whole process is injected with ecological concepts, scientific and technological elements and humanistic care, all of which are all-round seamless, controllable, and standardized, so as to ensure that consumers are provided with high-quality food, healthy food, and assured food!