Arowana

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80
Popularity index
30162

Arowana brand introduction

Arowana logo

Founded in 1991, Wilmar International is a well-known grain and oil brand, one of the top ten edible oil brands, and a world-renowned manufacturer and supplier of small packaged oils

Yihai Kerry is a wholly-owned subsidiary of Wilmar International in China and is one of the world's leading producers of small packaged oils. With more than 110 enterprises in 35 cities in China and 61 production bases near large freight hubs, Yihai Kerry now has a large-scale production, sales and logistics network, covering 2,839 counties and cities in many provinces, municipalities and autonomous regions in China, with nearly 350 sales offices, 1,585 dealers, more than 5,000 distributors, and more than 1 million terminals to ensure supply.

The products cover 10 major fields such as small package edible oil, rice, flour, dried noodles, condiments, milk, soybean milk, catering oil, special oil, oleochemical industry, etc., and its 16 brands have become well-known brands in each professional field under the leadership of Arowana.

Innovation is the soul of development, the driving force, and a responsibility. In order to meet the increasingly diversified health needs of global consumers, Wilmar International has set up a global R&D center in Shanghai, and with the full support of its parent company, Yihai Kerry has cooperated with more than 200 universities and 5 world-renowned food and nutrition authoritative societies, and established strategic partnerships with a number of multinational food giants, so that consumers can enjoy the happiness, warmth and care brought by the big family of Yihai Kerry.

Yihai Kerry Arowana Memorabilia

In 1991, the first bottle of Arowana small package oil rolled off the production line;

In 1996, Arowana was the first to launch the advertising film "Jinguang Shenzhou Flash" on CCTV;

In 2002, the second generation of Arowana edible blended oil was launched;

In 2003, the sales volume of edible oil in small packages of Arowana exceeded one million tons;

In 2005, science and technology refined the quality of life of the people: independent innovation was patented, leading the development of the industry;

In 2006, Arowana became the main sponsor of the Chinese women's volleyball team;

In 2008, Arowana became the exclusive supplier of edible oil for the Beijing 2008 Olympic Games;

In 2010, the innovative technology of Arowana rice industry chain won the first prize of the Science and Technology Award of the 2009 China Cereals and Oils Society.

In 2011, Yihai Kerry Food Marketing Co., Ltd. became the exclusive supplier of grain, oil and food for the 2011 World University Games in Shenzhen.

In 2012, Wilmar International, the parent company of Arowana, topped Fortune magazine's list of the most admired companies in the global food production industry.

In 2012, Wilmar International, the parent company of Arowana, ranked 223rd in the Fortune Global 500 list, jumping nearly 100 places from last year, and entered the world's top three grain and oil groups.

In 2013, Wilmar International, the parent company of Arowana, topped Fortune magazine's list of the most admired companies in the global food production industry.

In 2014, the Group's sales volume of small-packaged rice exceeded 1 million tons;

In 2015, Arowana became the exclusive strategic partner of the China Cuisine Association for the World Heritage Project of Chinese Cuisine, and was awarded many honors such as the "2015 Chinese Intangible Cultural Heritage Food into UNESCO" only grain and oil products and outstanding contribution awards.

In 2016, with its excellent quality and good reputation, Arowana won the title of "Brand in My Heart, China's No. 1" in the second national large-scale public welfare activity co-sponsored by People's Daily, Minsheng Weekly Magazine and National Brand Network.


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