Wannian Gong Group Co., Ltd., whose grain, oil and liquor are well-known in the industry, is a comprehensive large-scale grain and oil group enterprise integrating the planting, acquisition, storage, transportation, processing and trade of agricultural and forestry products such as rice, tea, sweet potatoes and Chinese herbal medicines
Wannian Gong Group Co., Ltd. was established in October 2000 and is located in Wannian County, Jiangxi Province, the origin of rice cultivation in the world and the hometown of China's tribute rice. The group has a registered capital of 150 million yuan, more than 1,000 employees, and has 3 wholly-owned subsidiaries, 5 holding subsidiaries and 17 cooperative member enterprises of Jiangxi Wannian Huangyang Gongmi Industrial Co., Ltd., with an annual processing capacity of 710,000 tons of rice, and its main products cover rice, flour, oil, liquor and other fields.
With the business philosophy of "integrating resources, strengthening the brand, and driving the industry", the group makes full use of the resource advantages of the origin of the world's rice culture, the world's important agricultural cultural heritage and the protection of the origin of Wannian tribute rice, and closely focuses on the two major brands of "Inter Wannian Gong" and "Guodi", actively promotes management innovation, scientific and technological innovation, product innovation, continuously improves the core competitiveness of the enterprise, and is committed to building national high-quality grain, oil and high-quality liquor.
The group has established an academician workstation, introduced four top academicians in rice research, including Yuan Longping, Yan Longan, Xie Huaan, and Chen Wenfu, and their R&D teams to carry out rice breeding research and development, and actively introduced the scientific research achievements of scientists for transformation and utilization, so as to provide important scientific and technological innovation guarantee for the sustainable and healthy development of the enterprise.
Since 2008, the group has invested heavily in brand image advertisements in the prime time of CCTV one, seven and news channels, and "Inter Wannian Gong" has become a CCTV brand, and the brand value has been greatly improved, and it has been rated as "China's top ten high-end grain and oil brands". In recent years, the "Wannian Gong" series of products have successively won the national geographical indication protection products, China green food A-level products, Jiangxi famous brand products, Jiangxi famous brand agricultural products; The trademark "Wannian Gong" was rated as well-known protection, and the company passed the ISO9001 quality system certification and China organic food certification.
The Group implements a diversified marketing strategy, on the one hand, it has entered the international mainstream retail markets such as Wal-Mart, Metro, Carrefour, etc., and on the other hand, it has adopted a variety of marketing methods such as regional agency, direct sales, opening direct stores, brand franchise stores, and establishing VIP customer groups, and its products are exported to Beijing, Shanghai, Fujian, Guangdong, Zhejiang and other places, and are favored by consumers.
The group implements the business model of "company, cooperatives (bases) and farmers", and has established cooperative relations with more than 100 grain professional cooperatives in the main grain-producing areas of the Poyang Lake Plain, radiating and driving 170,000 farmers and 400,000 acres of green planting bases, and has developed into one of the top 50 rice processing enterprises in China and one of the top ten grain and oil groups in China.
With the introduction of a series of policies and measures to support agriculture and benefit farmers, the state's support for leading enterprises in agricultural product processing has been increasing, and enterprises have entered the fast lane of development. In order to promote the culture of rice farming and give full play to its resource advantages, the group invested 1.6 billion yuan to build a modern ecological industrial park integrating "tribute rice research and development, rice culture and tourism, grain purchase and storage, production and processing, logistics and distribution, quality inspection, downstream product development and by-product recycling". To build a "grain and oil processing enterprise cluster" and "Jiangxi grain distribution center" that serve the local area, radiate Jiangxi, connect domestic and foreign markets, and have important influence in the national grain industry. In this is called "the place where God arranges the production of rice" by Dr. Manis of the United States, Wannian Gong people will take over the rake and plough of their ancestors, continue to write a new legend, closely focus on the "Inter Wannian Gong" brand, gather tribute rice resources from all over the country, shape China's excellent rice brand, go out of China, and go to the world.
