Shanghai Lehui Rice Industry Co., Ltd., a well-known (famous) rice brand, was founded in 1991, under Shanghai Liangyou Group, a famous trademark in Shanghai, a famous brand in Shanghai, and the most competitive brand in the market of the Ministry of Commerce of the People's Republic of China
Shanghai Lehui Rice Industry Co., Ltd. is a professional rice production and marketing enterprise formed in the reform of the grain circulation system, and the Lehui brand founded in 1991 is a process of marketization and branding along with Chinese rice. Lehui brand rice with its raw grain from the agricultural base with superior light conditions, clean river water natural irrigation, and excellent ecological environment, starting from not washing rice, has always adhered to the implementation of safe, healthy and professional routes, with good taste and high nutrition, it has become a well-known protagonist in Shanghai and an indispensable protagonist on the people's table.
The company has introduced production lines from Japan, Switzerland, the United States and other countries with international advanced level, and adheres to the business philosophy of independent innovation and scientific development, through the accumulation of knowledge and experience of rice over the years, as well as the study of rice characteristics, continuous technology development and quality improvement, and the development of more and more personalized, specialized, favored rice products by the general public, through the major supermarkets, Stores, convenience stores and online sales, at the same time to the whole country, to bring consumers a richer and healthier choice, for the majority of rice users to provide high-quality products and perfect services.
"Lehui" brand is the first registered brand in the national rice industry, and Lehui series rice has been rated as a famous brand product in Shanghai for more than ten consecutive years; Since 1999, the "Lehui" trademark has been continuously rated as a famous trademark in Shanghai; In 2001, the Ministry of Health announced to consumers for the first time that the health and safety food (there are only 2 in the national rice industry), Lehui was on the list; In 2002, the "Lehui" series of rice was rated as "assured rice" by the China Grain Association, and in the re-evaluation in 2006, this honor was maintained. In addition, in 2003, it became the first enterprise in the industry to pass the HACCP certification; In 2006, Lehui Rice won the honor of "High-quality Best-selling Brand" of Shanghai Edible Agricultural Products; At the beginning of 2007, "Lehui brand" was rated as the most competitive brand in 2006 by the Ministry of Commerce; In 2009, it was awarded the "National Advanced Unit for Assured Grain and Oil into Rural Areas"; In 2010, it became a leading enterprise in agricultural industrialization in Pudong New Area. Lehui's market sales have always been among the best in the Shanghai packaged rice market.
"First-class technology, first-class management, first-class products" is the purpose and concept of Lehui forever, and "love for thousands of households" is the unchanging spirit of Lehui. With the pace of the times, Lehui will continue to build a professional brand of rice for the public, and create a safe, delicious, healthy and nutritious harmonious new realm for the table rice of Shanghai citizens.
