The top ten brands of fungus-shiitake mushrooms, under the Beidahuang Business Group, are the largest green organic food circulation base in China, specializing in the establishment of a green, organic and pollution-free marketing network system for the national market
Heilongjiang Reclamation District Beidahuang Group is located in the foothills of the Xiaoxing'an Mountains, Nenjiang Plain and Sanjiang Plain in Northeast China, one of the world's famous three black soil belts, and is China's largest green and organic food production base, with an annual production of 10 million tons of green and organic agricultural products. With a total area of 55,400 square kilometers, 113 farms and pastures, 805 state-owned and state-controlled enterprises, 1,208 non-state-owned enterprises, headquartered in the beautiful ice city of Harbin, Beidahuang Group spans 12 cities and 74 counties (cities and districts) in Heilongjiang Province, with branches in major cities and economic zones in China, and has established trade and economic and technological cooperation with more than 60 countries and regions on five continents in the world.
Beidahuang Marketing Co., LtdIt is affiliated to Beidahuang Trading Group, and is jointly funded by the four leading enterprises of Beidahuang Trading Group, Jiusan Grains and Oils, Wandashan Dairy and Fengyuan Wheat Industry in Beidahuang Group, and is engaged in the establishment of a professional and group limited liability company with a green, organic and pollution-free marketing network system for the national market. The company was established in April 2008 with a registered capital of RMB 100 million, and its headquarters is located in Building 23, No. 99, Kechuang 14th Street, Beijing Economic and Technological Development Zone.
Beidahuang Marketing Co., Ltd. in accordance with the "1268" development strategy, namely: to create a platform: to create a modern international green product marketing platform; Extension of two major models: extension of the base to the table of green food marketing model; Extend the operation mode of bulk agricultural products from the base to the factory; Realize six major functions: realize the omni-channel sales function, realize the product base guarantee function, realize the warehousing and processing supporting function, realize the bulk trade booster function, realize the project construction pull function, and realize the cultural brand strong enterprise function; Build eight nodes: build eight warehousing, processing and distribution terminal nodes in Harbin, Shanghai, Ningbo, Beijing, Tianjin, Guangzhou, Xiamen, and Chengdu. The business model of "1 N" has been transformed to "Internet", and the industrial pattern of "Internet Channel, Product Base, Finance, and Related Industry Alliance" has gradually been formed. A total of 924 "Beidahuang Green Food" marketing outlets have been established in 122 key cities and counties in 25 provinces (autonomous regions and municipalities directly under the central government), and the largest green and organic food marketing network in the country has been built with tens of thousands of convenience stores of large chain groups such as Minsheng Bank, Wumart, Shanghai Lianhua, Tianjin Good Harvest, Chengdu Hualian, PetroChina, HNA Commercial Group, Beijing Hualian, and China Supply and Marketing Group. It has formed the main marketing models such as green food chain, bulk grain, international trade, and electronic trading in the Great Northern Wilderness. In 2012, it was rated as a key leading enterprise of agricultural industrialization in Beijing; In 2015, it was ranked among the "Top 100 Franchise Chains in China in 2014"; In 2016, it ranked 108th in the "Top 500 Good Brands of Chinese Agricultural Products".
The company takes "shopping in the Great Northern Wilderness, green and healthy" as its social commitment, insists on putting food safety in the first place, and has established an industrial chain integrating "organic production base, perfect evaluation and control system, strict enterprise internal control quality standards, and traceable sales and service system". It has formed more than 2,000 kinds of green products in 12 categories, such as "Jiusan", "Hoen", "Wandashan" and "Beidahuang Hongfu", with the brand of "Beidahuang Greenfield" as the core. In the country, we have built a large circulation channel for green products with complete categories, wide coverage, complete systems, strict specifications and strong marketing capabilities.
In the next three years, we will strive to achieve the grand goal of covering 10,000 physical outlets, 10 million loyal users and 10 billion sales.
