A well-known trademark in Heilongjiang Province, a subsidiary of Yurun Holding Group, it integrates bulk cargo, hardcover and compression blocks, and focuses on black fungus/various mushrooms and wild vegetable products
Dongning Yurun Suiyang Black Fungus Co., Ltd., a subsidiary of Yurun Group, the company and Dongning County Government have joined forces to invest 1 billion yuan to build a black fungus (mountain products) import and export industrial cluster, the company is located in Suiyang Town, Dongning County, next to Suimu Expressway, adjacent to Suifen River.
In 2002, it registered the trademark of "Suiyang Ear", and has now developed into three categories of bulk cargo, hardcover and compressed block, including more than 20 varieties of well-known brands such as black fungus and compressed block, various mushrooms and compressed blocks, various wild vegetables and compressed blocks. After the registration of the "Suiyang Er" brand trademark, Suiyang Black Fungus Market Co., Ltd. signed a license contract for the use of the "Suiyang Er" brand trademark with 180 individual distributors in the market while developing itself. On the one hand, the majority of individual dealers use the brand to expand sales and increase profits; On the one hand, the brand of "Suiyang Er" has entered the major farmers' markets and supermarkets, shopping malls and even thousands of households in major and medium-sized cities with the sales channels of the majority of individual distributors, and the sales network has now spread all over the country except Tibet and Taiwan, and is exported to Russia, Ukraine, Japan, South Korea and Southeast Asia and other countries. Expand and enhance the publicity and awareness of the "Suiyang Er" brand.
In addition to signing trademark license contracts with individual distributors to expand its influence, Suiyang Black Fungus Co., Ltd. also widely uses newspapers, television, radio, Internet and other media to publicize, and also uses the Black Fungus Festival, Harbin Trade Fair, Mudanjiang Wood Expo, Beijing Green Exhibition, Qiqihar Green Food Exhibition, Hezelin Fair, etc. to make it bigger, stronger and more publicized. In just a few years after registration, the "Suiyang ear" brand trademark has become a dazzling pearl favored by consumers in the black fungus industry.
Suiyang Black Fungus Co., Ltd. in the expansion of brand publicity at the same time, do not relax the "Suiyang fungus" product quality requirements and supervision, closely around the black fungus planting varieties of high-quality, industrial layout regionalization, product production standardization, product marketing marketization of the development of ideas in planting, procurement, production, processing, sales of this set of links are in accordance with the standard requirements of green pollution-free food operation, and to achieve the whole process of monitoring, the initial formation of pollution-free food as the basis, green food as the main body, The production pattern with organic food as the development direction. It has laid a solid foundation for the next step of the "Suiyang Er" brand. In 2007, the "Suiyang Er" brand was awarded the Mudanjiang well-known brand, and in 2008, the "Suiyang Er" brand black fungus was certified as a green label, and it became a famous brand in Heilongjiang Province in the same year.
Founded in 1993, Yurun Group is a comprehensive enterprise integrating seven major industries, including food, logistics, commerce, tourism, real estate, finance and construction. Headquartered in Nanjing, Jiangsu Province, the Group has more than 300 subsidiaries (branches) in 30 provinces, municipalities and autonomous regions across the country. In 2011, the group had nearly 110,000 employees, achieved total sales of 90.7 billion yuan, and had a pig slaughtering capacity of 45 million heads, ranking among the top in the world.
On October 3, 2005, part of Yurun Group's food business was successfully listed on the Hong Kong Stock Exchange. The group has Yurun Food (1068.HK). HK), Nanjing Zhongshang (600280.HK) SH) two listed companies.
