Weifang Kite Flour Co., Ltd., Shandong famous brand product, Shandong famous trademark, flour processing enterprise with a long history, wheat flour processing well-known enterprise

Weifang Kite Flour Co., Ltd. is located in the beautiful world kite capital - Weifang City, Shandong Province, has a production history of nearly 100 years, is a key backbone enterprise of the food system in Shandong Province, a national secondary enterprise approved by the State Council, a key leading enterprise of agricultural industrialization in Shandong Province, and was rated as one of the top 50 wheat flour processing enterprises in China Grain Industry Association in 2011 and 2012.

Weifang Kite Flour Co., Ltd. has a long history, founded before 1940, then known as Weifang Dalai Flour Mill, is a private professional small flour mill jointly established by more than a dozen private shareholders, and is the largest private flour mill in Weixian County at that time. Weifang Diners Flour Mill has gone through four stages: the Anti-Japanese War, the Liberation War, the early days of the founding of the People's Republic of China and the public-private partnership period, and it lasted 26 years when it was renamed Weifang Dongfeng Flour Mill in 1966. During this period, after the joint venture of the company in 1955, the nature of the enterprise was changed from private to state-owned. In 1968, the company built a new factory at No. 188, Jiankang West Street, Weicheng District, and changed its name to Weifang Flour Mill. In the early days of the establishment of Weifang flour mill, only a standard flour workshop with a daily output of 60 tons, in 1984, the grade flour workshop was completed and put into operation, and the flour production capacity of the enterprise increased to 180 tons, from 1990 to 1994, 300 tons of special flour workshop and Weifang grain processing plant were completed and put into operation and merged, and the enterprise developed into a comprehensive grain processing enterprise integrating flour processing and hanging noodle processing. In 2002, Weifang Kite Flour Co., Ltd. was established on the basis of Weifang Flour Mill through enterprise restructuring, and the flour and dried noodles were the main projects. In January 2008, with the basic completion of the company's retreat from the city into the park, the company's new site moved to No. 1, East Longquan Street, Fangzi District, Weifang City, the company has developed into a modern grain processing enterprise with advanced technology and complete facilities, and set up a branch in Changle County - Shandong Luzhong Kite Flour Co., Ltd.

The company has more than 500 employees, mainly producing "kite" brand series flour and "willow leaf" brand series of noodles, with an annual production of more than 200,000 tons of various flours and 20,000 tons of various noodles. The product quality has been stable for a long time, and it has won many quality honors and titles, and "Kite" wheat flour has won the "Shandong Famous Brand" and "Shandong Famous Trademark"; "Willow Leaf" noodles won the "Shandong Famous Brand" and "Shandong Famous Trademark"; Shandong Grain Industry Association "rest assured noodles". "Kite" wheat flour and "willow leaf" noodles have been recognized as green food A-level products, obtained the green food label certificate, and are allowed to use the green food label. The company has won many honors such as "National Demonstration Processing Enterprise of Assured Grain and Oil into Rural Areas and Communities Demonstration Project", "AA" Credit Rating Enterprise and Honest Grain and Oil Enterprise, Key Leading Enterprise of Agricultural Industrialization in Weifang City, Shandong Province, Top 100 Enterprises with Comprehensive Strength in Food Industry in Shandong Province, Consumer Satisfaction Unit in Shandong Province, Advanced Unit of Assured Grain and Oil in Rural Areas and Communities of Shandong Grain Association, and "Contract-abiding and Credit-worthy" Enterprise in Shandong Province. It has passed the ISO9001 quality management system certification, ISO14001 environmental management system certification, ISO22000 food safety management system certification and HACCP system certification. In May 2006, Kite brand wheat flour successfully entered the Great Hall of the People, and established a direct supply relationship with the Great Hall of the People Administration, becoming the direct supply of flour for state banquets.

The company has excellent equipment, advanced technology, complete testing means, has always attached importance to product quality, depending on product quality as the life of the enterprise, a sound management system, to ensure that the products from the purchase of raw materials, production and processing, storage and transportation and other processes are in line with strict quality standards, product quality is guaranteed, perfect milling technology and flour mixing system can produce a variety of flour according to customer requirements, to meet the different needs of users. Relying on the enterprise spirit of "being an honest man and grinding noodles seriously", the company adheres to the business philosophy of "honesty and trustworthiness, doing business with morality", and its products sell well in more than 10 provinces, municipalities and autonomous regions across the country and major supermarkets such as Metro, Wal-Mart, Carrefour, Tesco, Yichu Lotus, RT-Mart, Auchan, Dia, etc., and are exported to Thailand and other Southeast Asian countries, and are well received by users.

After the hard work after the restructuring, the company continues to grow and develop, the kite flour company from weak to strong, from small to large, the brand awareness of kite flour and willow leaf noodles continues to increase, the market share continues to expand, the comprehensive strength of the enterprise continues to increase, and it has developed into a backbone enterprise of the food system in Shandong Province and one of the top 50 wheat flour processing enterprises in China.

Shen Yufang, chairman and general manager of the company, together with all the staff, greeted leaders at all levels and friends from all walks of life, and warmly welcomed them to guide and negotiate business.