Xiangxue

Overall scoring
80
Popularity index
14204

Xiangxue brand introduction

Xiangxue logo

Liaoning Province Famous Trademark, Liaoning Province Famous Brand Product, COFCO, a large-scale flour and flour products processing enterprise in the north

Shenyang Xiangxue Flour Co., Ltd. (hereinafter referred to as Xiangxue Company) is the largest flour and flour products processing enterprise in northern China, jointly invested by COFCO and Shenyang Grain Bureau. The company is a joint-stock enterprise, in November 2005 reorganized and moved into Shenyang Huishan Economic and Technological Development Zone, the new park covers an area of 133,000 square meters, located at No. 158 Huishan Street. The first phase will invest 300 million yuan. The company has more than 400 employees, nearly 50% of whom have college or technical secondary school education.

Enterprise Development:

The company adheres to COFCO's "performance first" work philosophy, customer-oriented, enterprise development as the goal, around the enterprise business strategy, fine management, innovative thinking, so that the enterprise has embarked on a virtuous cycle of development track, and the enterprise efficiency has risen year after year. Xiangxue brand flour has won the honorary titles of "Provincial Famous Trademark", "Shenyang Assured Food", "Shenyang Citizens' Most Popular Food Brand" and so on. In recent years, the company has won the title of "Liaoning Province Agricultural Industrialization Leading Enterprise", "Liaoning Province Model Labor Relations Harmonious Enterprise", "Liaoning Province Grain and Oil Standardized Management Advanced Unit", and has also been rated as "National Primary and Secondary School Love Food and Food Saving Education Social Practice Base" by the Ministry of Education and the State Food Administration, and carried out food saving and food love education activities for primary and secondary school students in the province. In the pursuit of economic benefits at the same time, and strive to create social benefits of enterprises.

Product technical level:

The company has advanced testing instruments and equipment, strong professional and technical force, and ensures stable and safe product quality through multi-point testing. The company has unique technical advantages in the research and development of various types of strong and low-gluten baking special flours, the specialization of medium-gluten civil flours, and the noodle manufacturing process, and has the ability to provide valuable, diversified and reliable flour and noodle products for all kinds of customers. The company has passed the ISO9001 quality management system certification and ISO22000 food safety management system certification.

Production capacity:

The company has a total of 4 milling production lines in Switzerland Buhler and GBS in Italy, with an annual output of 300,000 tons of flour; It has a total of 8 Japanese Suzuki and domestic noodle production lines, with an annual output of nearly 40,000 tons of noodles. It is designed with two special railway lines, which are national, provincial and municipal grain reserve storage units.

Sales:

The company's main products are Xiangxue brand and Dongda brand flour and noodle products, which are sold to the three eastern provinces and Beijing to meet the grain needs of local residents and food production enterprises, and also undertake the task of military supply in Shenyang. The company has maintained stable cooperative relations with international and domestic large-scale food production enterprises such as Dingyi, Yum and Dali for a long time.


This brand introduction page is provided with graphic information PP1008044 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer