Barilla

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Barilla brand introduction

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Guangdong Baiweijia Flavor Technology Co., Ltd., a famous trademark in Guangdong Province, a drafting unit of chicken powder industry standards, and a technology-based private enterprise focusing on the production of new compound condiments

Guangdong Baiweijia Flavor Technology Co., Ltd. (formerly known as: Dongguan Baiweijia Food Co., Ltd.), established in June 2000 with a registered capital of 30 million yuan, covers an area of more than 60,000 square meters, and has more than 400 employees.

Products and services have advantages. The company produces more than 10 kinds of high-quality condiments such as chicken powder, chicken essence, chicken juice, fried powder, salad dressing, umami juice, concentrated fruit juice, chili sauce and other flavored sauces and sauces, among which chicken powder, chicken essence, chicken juice and fried powder are the core products. The company has always attached great importance to the control of product quality and standardization, advanced management, has a sound product control regulations and management system, and by the special "food safety and quality risk control center" from raw materials, packaging materials supplier selection, acceptance to the final product of the product to check at all levels. Relying on the national market sales channel network, the company has formed 6 regions in East China, South China, West China, North China, Central China and Southwest China, with a total of nearly 50 customer liaison offices and about 200 sales elites in more than 20 provinces and municipalities directly under the central government, providing customers with good pre-sales and after-sales services.

Strong R&D and innovation strength. After years of development, the company has accumulated more experience in R&D and production in the field of condiments. As a high-tech enterprise, as of December 2015, the company has nearly 30 patents (including 12 invention patents), 3 high-tech products, and has won the second prize of Guangdong Science and Technology Award and the third prize of Dongguan Science and Technology Award. In addition to continuously improving the technical strength of the internal R&D team, the company also makes full use of the talent resources of colleges and universities. At present, it has established medium and long-term cooperation with 5 universities in South China, such as South China University of Technology and Guangdong University of Technology, and has successively established industry-university-research cooperation and transformation bases with South China University of Technology and Zhongkai College of Agricultural Engineering. Among them, in 2007, it cooperated with Guangdong University of Technology to establish the "New Catering Condiment Joint Research Institute", which is composed of technical personnel and professors, doctors and masters of the company. The company itself has also introduced many sets of domestic advanced R&D and experimental equipment, and is committed to developing more condiments that are more suitable for the catering industry and family convenience, and providing a strong guarantee for the sustainable development of the company, so that the company is in a leading position in the industry in terms of scale, standardization, standardization and innovation in production.

It has a demonstration status in the industry. The company is the "drafting unit of industry standards for chicken powder seasoning, chicken sauce seasoning, and loose meat powder", and participates in the formulation of industry standards such as chicken essence, chicken powder, and chicken sauce seasoning. Since 2003, the trademark "Baiweijia" has been rated as "Famous Trademark of Guangdong Province". The company passed the ISO9001 certification in 2002 and has obtained the registration certificate of export food enterprises; It has won the honors of "Top 10 Brand Enterprises in Chicken Bouillon (Chicken Powder) Industry in China's Condiment Industry in 20 Years", "Top 10 Condiment and Fermented Products Manufacturing Enterprises in Guangdong Food Industry", "Top 50 Enterprises in Comprehensive Strength of Food Industry in Guangdong Province", "AAAA Enterprise with Good Standardization Behavior", "National High-tech Enterprise", "Top 50 Private Industrial Enterprises in Dongguan" and so on.

The potential for future development is huge. The quality and brand advantages of the company's products have attracted a large number of loyal consumers and a large number of powerful dealers, and established long-term win-win business relationships with dealers. In addition, the company is also actively exploring overseas markets and continuously expanding the influence of the Barilla brand in the international market. The company has worked hard to improve the management mechanism in the years of operation, and has continuously absorbed and introduced talents while maintaining the stability of the core team. The company has always adhered to the concept of "customer satisfaction is the highest goal" and the purpose of allowing every consumer to "enjoy Baiweijia", and is committed to creating a new realm of healthy, delicious and fashionable seasoning, and is a sunrise enterprise full of potential.


This brand introduction page is provided with graphic information PP1008139 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer