Yunnan Ailing Agriculture and Animal Husbandry (Group) Co., Ltd., a well-known coffee brand, began in 1993, focusing on the operation of coffee industry and catering industry, integrating coffee planting, processing, product research and development, trade and brand marketing
Ailing Manor Coffee is a leading coffee brand in China that integrates coffee planting, primary processing, deep processing, product research and development, trade and brand marketing, and is focused on building by Yunnan Ailing Group. After 15 years of dedication to bringing Yunnan coffee into the international coffee market and gaining a reputation for Yunnan coffee in the international market, Ailing Group began a strategic shift from the international export market to the domestic market.
In February 2012, Ailing Group and Starbucks established a joint venture in Yunnan, and the joint venture was officially put into operation in December. Help improve the quality of coffee in Yunnan, establish and improve the coffee quality control system, and bring the best quality coffee in Yunnan to the global market. Since then, Yunnan coffee has become famous all over the world.
In this way, Ailing Manor Coffee has made every effort to open the door to enter the domestic coffee market. A series of Ailing Manor products: Ailing limited edition Manzhongtian coffee, Ailing Manor roasted beans, Ailing Manor blended beans, Ailing Manor boutique green beans, Ailing Manor boutique gift box, Ailing Manor American coffee powder, Ailing automatic coffee machine has been launched one after another, winning the love of consumers in the domestic high-end coffee market.
On December 28, 2012, Ailing Manor, the first coffee experience store of Ailing Group in China, was completed in Pu'er, so far, Ailing Manor coffee brand has completed the layout of the whole industrial chain from "seed to cup".
On December 4, 2012, Vice Premier Hui Liangyu of the State Council inspected work in Yunnan. Yang Jing, secretary of the Secretariat of the CPC Central Committee and director of the State Ethnic Affairs Commission, inspected the site together. Accompanied by Qin Guangrong, Secretary of the Yunnan Provincial Party Committee and Director of the Standing Committee of the Provincial People's Congress, Li Jiheng, Deputy Secretary of the Yunnan Provincial Party Committee and Governor, and Qiu, Deputy Secretary of the Yunnan Provincial Party Committee, Hui Liangyu and his entourage walked into Ailing Group, inspected the coffee intensive processing production line of Ailing Group in Pu'er, and learned about the development of characteristic agriculture on the Yunnan Plateau.
Ailing Group has 2 coffee planting demonstration bases, all of which have been planted in rainforests, with a total area of 10,000 acres; 2 peeling and degumming wet processing plants, processing 10 tons of fresh coffee fruits per hour; 2 coffee processing plants, with an annual processing capacity of 30,000 tons of in-shell coffee beans and 23,000 tons of commercial coffee beans; One 1,000-ton roasted coffee production line was built, which completely changed the passive situation of short and low efficiency of Yunnan's coffee industry chain.
The green coffee beans and roasted beans (powder) of Ailing Manor have all passed the organic certification, and Ailing will organically combine 10,000 acres of coffee manor with its own pasture, and use a large number of organic fertilizers in the growth process of coffee trees to ensure that each coffee fruit is extraordinarily full.
In order to increase the economic income of local coffee farmers and accelerate the development of the coffee industry, in June 2009, the company provided 1 million high-quality coffee seedlings free of charge to support farmers to develop coffee planting industry. The raw materials of the company's coffee beans mainly come from Pu'er, Xishuangbanna, Lincang, Dehong, Baoshan and other surrounding states and cities. Coffee products are mainly sold to Germany, the United States, Canada, Belgium, Malaysia and other countries. In December 2012, Starbucks opened Asia's first coffee grower support center in Pu'er, Yunnan Province, and Ailing will use Starbucks' various resources and technical support to promote more environmentally friendly planting and processing methods to improve the quality and yield of coffee beans in Yunnan.
In order to improve the single coffee variety in Yunnan and increase the coffee production in Yunnan, Ailing Manor introduced 33 new coffee varieties from abroad for experimental planting two years ago, if the planting is successful, the new varieties will be promoted in the coffee plantations of Yunnan, and Ailing Manor will become a gene bank of coffee in Yunnan and even China's rainforest. There are currently 4 pilot projects of coffee varieties that have been planted on more than 650 hectares across 8 plantations.
Founded in 1993 and established in 2006 in Pu'er, the "Coffee Capital of China", Yunnan Ailing Group is mainly engaged in the operation of the coffee industry and catering industry. Yunnan Ailing Group is a key leading enterprise of national agricultural industrialization, Yunnan Agricultural Science and Technology Demonstration Park, an innovative enterprise in Yunnan Province, an advanced leading enterprise in promoting the industrialization of agriculture with plateau characteristics, a technology-based enterprise in the deep processing of agricultural products in Yunnan Province, a vice president unit of the Cattle Branch of China Animal Husbandry Association, a vice president unit of Yunnan Animal Husbandry Association, a vice president unit of Yunnan Coffee Industry Association, and an advanced unit of national science popularization and benefiting agriculture and rejuvenating villages.
Today, as a local enterprise, Ailing Group has been involved in the coffee field for nearly 20 years, and has been building its coffee industry chain in a solid and low-key manner, from coffee planting, to production and processing, research and development, to coffee brand marketing, and then to the completion of coffee experience stores, Ailing Group has completed the complete layout of the whole coffee industry chain "from seed to cup", not only to promote the rapid development of Yunnan's coffee industry in the form of "combination punch", but also to help Pu'er build China's coffee capital; At the same time, as a "bridge and link" between Starbucks and Yunnan coffee development, it also helps Yunnan coffee to achieve a "qualitative leap" in terms of improving and enriching coffee varieties, improving coffee planting, coffee initial and deep technology, improving the quality of Yunnan coffee and increasing the output of Yunnan coffee.
