Founded in 1892 in the United States, Maxwell is a famous coffee brand with a history of more than 100 years, and is known all over the world for its rich aroma and taste, and entered the Chinese market in 1984
Maxwell coffee has been well-received in North America since 1892 and was first introduced in China in 1984.
In 1892, American eater Joe Cheek invented a new coffee with a rich aroma and taste, which quickly became popular in Maxwell's restaurants, where local celebrities often hosted social parties, hence the name Maxwell. Since then, "Dripping fragrant, unfinished" is the evaluation given by former U.S. President Roosevelt after tasting Maxwell coffee for the first time, and since then, "Dripping fragrant, unfinished" has become the famous slogan of Maxwell coffee, and it is also the best inheritance of the brand's century-old quality.
The charm of Maxwell coffee lies in its rich coffee aroma and taste: high-quality coffee beans are selected and used in a unique deep roasting process to bring out a long-lasting aroma like ground coffee. Immerse yourself in the aroma of fragrant coffee, let your mind roam freely, and enjoy your unrestrained fugue at ease. With the continuous improvement of quality, today's Maxwell coffee still conveys its mellow taste, which not only has the convenience of instant coffee, but also faithfully to the taste of "brewed coffee", which is the perfect presentation of "dripping fragrant, unfinished".
Mondelēz International
Mondelēz International is the world's leading food and beverage merchant of chocolate, biscuits, chewing gum, confectionery, coffee and solid beverages, with revenues of approximately $35 billion in 2012. Headquartered in Deerfield, Illinois, USA, the company operates in 165 countries and regions around the world.
Mondelēz International was formerly known as Kraft Foods, the world's leading food company, which was split into two independent public companies in October 2012, with the North American grocery business bearing the name of Kraft Foods, and the global snack business having a new name, Mondelēz International.
Mondelēz International owns a number of star brands with annual revenues of more than $1 billion, such as Cadbury, Milka, Jacobs Coffee, LU Biscuits, Nabisco and Oreo Biscuits, Confectionery Solid Drinks and Trident Chewing Gum.
Mondelēz International is listed on NASDAQ under the ticker symbol "MDLZ". As a market leader in innovation, marketing, nutrition and health, and sustainability, the company is also a member of the S&P 500, NASDAQ 100, Dow Jones Sustainability Indices and Ethibel Sustainability Index.
memorabilia
On July 2, 2015, Mondelēz International, the parent company of Oreo and Fun Duoduo, announced that it has completed the previously announced merger of its coffee business with D.E. Master Blenders 1753. Mondelēz will take a stake in the company to form a new coffee company by combining its coffee brand with Diyi, which specializes in coffee and tea.
THE NEW COMPANY, CALLED "JACOBS DOUWE EGBERTS (JDE)," IS EXPECTED TO GENERATE ANNUAL REVENUES OF MORE THAN 5 BILLION EUROS ($5.547 BILLION), MONDELĒZ HEADQUARTERS SAID IN A NOTICE.
As part of the deal, Mondelēz will receive about 3.8 billion euros ($4.216 billion) in cash and a 44 percent stake in the joint venture, with the remaining 56 percent held by Diyi's parent company, iKang. Mondelēz's stake in the joint venture is lower than the previously announced 49%, which Mondelēz said is mainly due to Mondelēz's retention of its stake in the Korean joint venture Dongsuh Foods compared to the previous plan.
JDE will acquire coffee brands such as Jacobs, Carte Noire, Gevalia, Kenco, Tassimo and Milicano from Mondelēz International, and Douwe Egberts, LOR, Pilao and Senseo coffee brands from Deluxe & Spa, a capsule coffee brand in collaboration with Bosch. At the same time, Maxwell House, outside of the U.S. market, will also be managed by the new company.
