Back Valley Coffee

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Hougu Coffee brand introduction

Back Valley Coffee logo

Founded in 1994, it is an enterprise integrating the processing and sales of series coffee, and its coffee beans, instant coffee powder, and instant "three-in-one" series coffee are more famous

Dehong Hougu Coffee Co., Ltd. (hereinafter referred to as "the company") is an agricultural industrialization enterprise, founded in 1994, is a private enterprise integrating coffee, processing, sales and import and export business.

Through the "cooperative" model, the coffee industry has developed considerably. Driven by innovation, Hougu Company actively carried out technology research and development, ending the history of European monopoly on coffee equipment manufacturing, and the production cost of the whole set of instant coffee equipment was only 1/3 of that of Europe. In one fell swoop, it has become one of the few local Chinese enterprises in the world with independent intellectual property rights outside of Europe. At present, the company's products are exported to more than 50 countries and regions such as the United Kingdom, the United States, South Korea, and Singapore.

In order to expand the sales share of coffee products, Hougu Coffee has specially formulated a sales plan for Dehong to do culture, Yunnan to do the market, and China and the world to do a good job of coffee culture: to do a good job in coffee culture in Dehong Prefecture, that is, to build a "China Coffee Industry Demonstration Park", so that Dehong can become a veritable "hometown of Chinese coffee", let coffee become a resounding business card of Dehong, let the vast number of farmers realize the influence of Dehong coffee in the world, and strengthen the confidence in developing coffee and planting coffee; Do a good job in the market in Yunnan Province, that is, take Yunnan Province as a pilot to cultivate coffee consumer groups and consumption habits, and explore new coffee sales models; To be a brand in the country, that is, to let consumers across the country know the Chinese national brand "Hougu Coffee".


This brand introduction page is provided with graphic information PP1007765 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer