Reignwood Investment (China) Co., Ltd., Vita Coco, a fashionable and healthy trendy drink brand that started in the United States, its products are rich in potassium, and was introduced into China by Reignwood Group in 2014, focusing on providing various non-traditional natural food brands using coconut as raw materials
Vita Coco is a young fashionable and healthy trendy drink brand, also known as Vita Coco Natural Coconut Water. Originally born in 2004 in New York, USA, the raw material is pure natural green coconut, rich in a variety of natural electrolytes including potassium, with good hydration effect.
With a global strategic vision, Vita Cocoa focuses on guiding and cultivating the concept of healthy and fashionable beverage consumption, and quickly opens up the market with the status and advantages of "healthy hydrating drinks", and has reached the first place in the global coconut water market. Madonna, Matthew McConaughey, Demi Moore and Anthony Keaton have vied to invest in Vita Cocoa, which has promoted the rapid development of Vita Cocoa. In 2011, he signed a contract with Rihanna, a European and American pop diva, and invited Rihanna to star in the first advertising campaign in New York, Los Angeles and Miami.
On September 9, 2014, Vita Coco and Reignwood Group held a press conference in Beijing and established Vita Coco China.
Vita Cocoa Natural Coconut Water is committed to providing the global market with all kinds of non-traditional natural foods made of coconut as raw materials, and it actively conveys the brand concept of "natural health, quality life" to consumers through the brand image of beaches and coconut trees with great vitality and natural characteristics, bringing consumers more delicious drinks, more delicious food and healthier life.
In 2015, Weita Cocoa, which had just entered Chinese mainland, appeared in major events: it became the official designated drink of the Strawberry Music Festival; Sponsorship of The Color Run, Beijing International Film Festival, Fashion Sports Carnival, China Open Tennis Championships; is not only an event, but also sponsored Dragon TV's "Goddess New Clothes" variety show, and the high-frequency brand exposure has allowed Vita Coco to gain many young fans.
