Red Bull Vitamin Drink Co., Ltd., founded in Thailand in 1966, is the world's earliest and well-known energy drink brand, and was introduced to the Chinese market by Reignwood Group in 1995
Red Bull is the world's oldest and most successful energy drink brand. Red Bull Vitamin Energy Drink was born in Thailand in 1966 and has a history of nearly half a century. With excellent quality and excellent reputation, Red Bull energy drinks have been sold in more than 160 countries and regions around the world.
In December 1995, Red Bull came to China with a global strategic vision and confidence in the development of the Chinese market, and established Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as Red Bull) to vigorously explore the domestic market. Advertising slogans such as "replenish physical strength and full of energy", "drink Red Bull when you are thirsty, drink Red Bull even more when you are sleepy and tired" began to be widely recited, and the Red Bull brand was also loved by consumers and well-known by the public.
In the past two decades, Red Bull has built an advanced corporate philosophy and an effective management model, focusing on guiding and cultivating consumers' positive attitudes and actions to pursue their dreams and challenge themselves. Red Bull has not only built a nationwide brand promotion, sales and distribution network and institutions to ensure that consumers can provide high-quality products and enjoy an energy life anytime, anywhere; Moreover, with the status and advantages of "the pioneer of the functional beverage market", it has filled the gap in the domestic beverage market, and quickly made the products spread all over the national market, and gradually developed into a leading brand in China's beverage industry.
At present, Red Bull has five modern standard production bases in China located in Huairou in Beijing, Xianning in Hubei, Foshan in Guangdong, Yixing in Jiangsu and Haikou in Hainan to meet the needs of consumers. All aspects of the production and manufacturing of Red Bull beverages are carried out in strict accordance with GMP and SSOP management standards, and have successively passed the ISO9001:2000 certification, ISO14001:2004 certification, ISO22000:2005 certification and safe drink certification, laying a solid foundation for the high quality, health and safety of Red Bull beverages.
Red Bull has always regarded social responsibility as the foundation, criterion and mission of corporate growth, and has always attached importance to environmental protection, business ethics and community responsibility. In the past 20 years, Red Bull has invested heavily in public welfare undertakings by donating to flood and earthquake relief, aiding the construction of Hope Primary School, helping poor college students, supporting youth development, and participating in various large-scale charity activities.
Red Bull respects tens of thousands of employees and builds positive employee relationships to provide better services to consumers, and establishes future-oriented partnerships with tens of thousands of enterprises and distributors to share the development and growth of the company. These efforts not only form a benign interaction between the enterprise itself and the public, but also realize the common sustainable development of the enterprise and society.
